Google Ads Video Certification Answers [2021]

  • Post last modified:23 February 2021
  • Reading time:32 mins read

Table of Contents

Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

  • Exact Match
  • Similar Audiences 
  • Customer Match
  • Remarketing
Answer
  • Similar Audiences 

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand’s messaging and shorter ads to reinforce it?

  • The tease, amplify, echo method
  • The direct-shot storytelling method
  • The follow-up storytelling method
  • The answer/user/question method
Answer
  • The follow-up storytelling method

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

  • Maximize conversions
  • Target cost-per-view
  • Target return on ad spend
  • Maximize clicks
Answer
  • Maximize conversions

Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn’t a step Google uses to build an Affinity Audience for YouTube?

  • Machine learning to scale
  • Emails to sign users up
  • Surveys to validate results
  • Signals to understand audience characteristics
Answer
  • E-commerce platforms
  • Mobile Applications 
  • Online point-of-sales systems 

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What’s the first step?

  • Draft a hypothesis
  • Connect to API
  • Write an ad script
  • Create a persona
Answer
  • Draft a hypothesis

The YouTube masthead is effective for advertisers with which goal? (type 1)

  • Target audiences in a time of decision-making.
  • Focus on high-impact placement for high visibility.
  • Drive actions within their website.
  • Replace TV campaigns and achieve maximum reach.
Answer
  • Focus on high-impact placement for high visibility.

The YouTube masthead is effective for advertisers with which goal? (type 2)

  • Drive awareness for a new product launch.
  • Drive actions within their website.
  • Drive a lift in ad recall and brand impact.
  • Target audiences in a time of decision-making.
Answer
  • Drive awareness for a new product launch.

The YouTube masthead is effective for advertisers with which goal? (Type 3)

  • Replace TV campaigns and achieve maximum reach.
  • Get a high number of views at a low CPV.
  • Conduct a long-term campaign at a reasonable cost. 
  • Reach a massive audience around a tentpole event.
Answer
  • Reach a massive audience around a tentpole event.

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning?

The correct Match order is

  • Be clear on what the audience should do – Direct
  • Open YouTube ads with impact – Attract
  • Tap into emotion, audio, and pacing – Connect
  • Brand naturally and with purpose – Brand
Answer
  • Direct (1)
  • Attract (2)
  • Connect (3)
  • Brand (4)

TrueView for action ad formats use Smart Bidding to optimize for specific website actions. To do this, what must be enabled in your Google Ads account?

  • Machine learning
  • Ad recommendations
  • Automatic payments
  • Conversion tracking
Answer
  • Conversion tracking

Using Custom Intent audiences allows brands to drive action on YouTube. What’s the key functionality of Custom Intent audiences?

  • Custom Intent audiences reach users that bought a product in the last seven days.
  • Custom Intent audiences reach users residing in specific regions of the country.
  • Custom Intent audiences reach users who recently searched on Google.
  • Custom Intent audiences reach users who clicked one of your ads.
Answer
  • Custom Intent audiences reach users who recently searched on Google.

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta’s YouTube campaign?

  • Similar Audience
  • Custom Intent audience
  • Custom Affinity audience
  • Customer Match audience
Answer
  • Customer Match audience

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

  • Signals, Context, Sequence, Immersion
  • Teaser, Premise, Promotion, Attraction
  • Bumper, Trailer, Banner, Cross-Promotion
  • Demographic, Device, Conversion, Goal
Answer
  • Signals, Context, Sequence, Immersion

What are the tested benefits of bumper ads?

  • Bumper ads are half the cost, easier to create, and they last forever.
  • Bumper ads are effective, efficient, and help businesses reach new people.
  • Bumper ads are auto-generated, run in all languages, and guarantee results.
  • Bumper ads have higher resolution, faster load times, and more impressions.
Answer
  • Bumper ads are effective, efficient, and help businesses reach new people.

What are the three key reasons advertisers choose YouTube to help build their brands?

  • YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results.
  • YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.
  • YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.
  • YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library.
Answer
  • YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. 

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

  • Target return on ad spend
  • Enhanced cost-per-click
  • Maximize conversions
  • Target on-page position
  • Target cost-per-acquisition
Answer
  • Maximize conversions
  • Target cost-per-acquisition

What are two events that store visits for TrueView for action come from? (Choose two.)

  • Users who purchased a product in the past and visited a store location within 30 days.
  •  Users who watched 30 seconds of the ad and visited a store location within 10 days.
  • Users who clicked on an element of the ad and entered a store location within 30 minutes.
  • Users who watched 10 seconds of the ad and visited a store location within 30 days.
  • Users who clicked on an element of the ad and entered a store location within 30 days.
Answer
  • Users who watched 10 seconds of the ad and visited a store location within 30 days.
  • Users who clicked on an element of the ad and entered a store location within 30 days.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

  • A wedding-planner advertiser who wants to reach people who are currently researching wedding dresses.
  • A home-decor advertiser who wants to reach people who recently bought a home.
  • A property advertiser who wants to reach people who recently graduated from medical school.
  • A fly-fishing advertiser who wants to reach people who are currently in the market for waders.
  • A baking-supply company that wants to reach people who are in the market for mixers.
Answer
  • A home-decor advertiser who wants to reach people who recently bought a home.
  • A property advertiser who wants to reach people who recently graduated from medical school.

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Ads that include the product on-screen had higher ad recall.
  • Ads with a person speaking directly to camera had lower ad recall.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.
  • Text slides, subtitles, and voiceovers are associated with higher brand awareness.
Answer
  • Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible.
  • Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

What can YouTube Analytics tell you about what people are watching on your client’s channel?

  • Return visits and search history
  • Ads chosen and replays
  • Real-time views and watch-time
  • Referrer and preferred category
Answer
  • Real-time views and watch-time

What constitutes a video engagement conversion in a TrueView for action campaign?

  • User watches 10 seconds of the ad and converts within seven days.
  • User watches the entirety of the ad and coverts within 30 days.
  • User sees an impression of the ad and converts within 24 hours.
  • User watches 10 seconds of the ad and converts within three days.
Answer
  • User watches 10 seconds of the ad and converts within three days.

What counts as a view-through conversion in a TrueView for action campaign?

  • User clicks on an element of the ad and converts within 24 hours.
  • User sees just an impression of the ad and converts within 24 hours.
  • User sees just an impression of the ad and converts within three days.
  • User clicks on an element of the ad and converts within three days.
Answer
  • User sees just an impression of the ad and converts within 24 hours.

What information can YouTube Analytics provide about where people are watching your videos?

  • Engagement and drop-off
  • Bounce rate and sessions
  • Date of visit and restarts
  • Traffic source and device
Answer
  • Traffic source and device

What is one reason an advertiser would choose YouTube for action?

  • Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
  • Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase.
Answer
  • Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

What report should you produce in YouTube Analytics to see where viewers found your brand’s content?

  • The inbound visitor report
  • The mobile device report
  • The traffic sources report
  • The viewer traffic report
Answer
  • The traffic sources report

What’s a key benefit of bumper ads?

  • Reach to outside sites
  • High audience attention
  • High signal value
  • Low skip rate
Answer
  • High audience attention

What’s a key benefit of TrueView for reach?

  • It helps advertisers maximize views.
  • Its billing method is based on cost-per-view (CPV).
  • It optimizes for impressions instead of views.
  • It’s billed if the viewer watches 30 seconds of the ad.
Answer
  • It optimizes for impressions instead of views.

What’s a key benefit of TrueView in-stream?

  • It helps advertisers maximize views.
  • It optimizes for highly efficient reach.
  • It optimizes for impressions instead of views.
  • Its billing method is based on target CPM.
Answer
  • It helps advertisers maximize views.

What’s one of Google and YouTube’s awareness products? (type 1)

  • Remarketing
  • TrueView for Reach
  • Affinity
  • In-Market audiences
Answer
  • TrueView for Reach

What’s one of Google and YouTube’s awareness products? (type 2)

  • Customer Match
  • First-party data
  • Life Events
  • Video Masthead
Answer
  • Video Masthead

What’s one of Google and YouTube’s awareness products? (type 3)

  • Intent Audiences
  • Bumper Ads
  • Google Signals
  • Custom Affinity
Answer
  • Bumper Ads

What’s the best description of Affinity Audiences on YouTube?

  • Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys.
  • Affinity Audiences on YouTube reach people based on their age, connections, and product count. ​
  • Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier
  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.
Answer
  • Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

  • In-Market Audiences
  • Remarketing or Customer Match
  • Similar Audiences
  • Custom Intent Audiences for YouTube
Answer
  • Remarketing or Customer Match

When measuring offline conversions with TrueView for action, a shop visit is counted when a user watches 10 seconds of an ad and then visits a shop within how many days?

  • 7 days
  • 14 days
  • 30 days
  • 45 days
Answer
  • 30 days

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each “lowest funnel” audience type with its description.

The correct Match order is:

  • People who’ve already spent time searching for products or services like yours on Google Search – Custom Intent Audiences for YouTube
  • People who’ve already engaged with your business, but didn’t convert when they had the chance – Remarketing or Customer Match
  • People who are actively researching your business and its specific products and/or services – In-Market Audiences
  • People with a similar profile to the customers you currently target, or who frequent your business – Similar Audiences
Answer
  • Custom Intent Audiences for YouTube (1)
  • Remarketing or Customer Match (2)
  • In-Market Audiences (3)
  • Similar Audiences (4)

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

  • Target cost-per-lead (tCPL)
  • Target cost-per-view (tCPV)
  • Target-cost-per-acquisition (tCPA)
  • Target cost-per-click (tCPC)
Answer
  • Target-cost-per-acquisition (tCPA)

Which data can you uncover by running a creative experiment using Brand Lift?

  • Customized delivery options, special placements, and ad values
  • Notes on each ad’s deficiencies and variants produced from results
  • Each ad’s impact on brand awareness, consideration, and ad recall
  • Every ad’s conversion value, its rank among others, and drop rates
Answer
  • Each ad’s impact on brand awareness, consideration, and ad recall

Which elements are used to build a Custom Affinity audience?

  • Calculations, returns, website SSL, and app store visits
  • Keywords, places, website URLs, and app downloads
  • Preferences, visits, website FTP, and total app updates
  • App downloads, tours, website LAN, and app user permissions
Answer
  • Keywords, places, website URLs, and app downloads

Which is a key benefit of bumper ads? (Type 1)

  • They provide accurate signals.
  • They produce detailed demographics.
  • They create accurate customer match.
  • They deliver maximum reach.
Answer
  • They deliver maximum reach.

Which is a key benefit of bumper ads? (Type 2)

  • They provide highly accurate real-time data.
  • They can be purchased by CPD or CPC
  • They deliver comparable brand impact to TrueView for advertisers.
  • They’re most successful with computer-based viewers.
Answer
  • They deliver comparable brand impact to TrueView for advertisers.

Which is a key benefit of TrueView discovery?

  • It reaches users scrolling down the YouTube home page.
  • It optimizes delivery to users who are most likely to buy.
  • It drives users to click a link or take action on an ad.
  • It helps advertisers maximize views.
Answer
  • It reaches users scrolling down the YouTube home page.

Which is a tip Google recommends to create an effective bumper ad?

  • Leave the audio out of your ad.
  • Shorten an existing YouTube ad.
  • Focus on a single, simple purpose.
  • Include all of your ideas in one ad.
Answer

Focus on a single, simple purpose.

Which marketer would be an ideal client for TrueView for action?

  • A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.
  • A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.
  • A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can’t be skipped.
  • An advertiser who doesn’t have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.
Answer
  • A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

  • TrueView for action ads
  • TrueView discovery ads
  • TrueView for reach ads
  • TrueView outstream ads
Answer
  • TrueView for action ads

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

  • TrueView for reach
  • Masthead
  • Bumper ads
  • Outstream video
Answer
  • Masthead

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

  • TrueView for reach
  • Outstream video
  • Bumper ads
  • Video masthead
Answer
  • Outstream video

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

  • TrueView for reach
  • Video masthead
  • Outstream video
  • Bumper ads
Answer
  • TrueView for reach

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

  • Outstream video ads
  • Customer Match ads
  • TrueView in-stream ads
  • TrueView discovery ads
Answer
  • TrueView in-stream ads

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

  • Bumper ads
  • Video masthead 
  • TrueView in-stream ads
  • TrueView discovery ads
Answer
  • TrueView discovery ads

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

  • Google Optimize
  • Google Trends
  • Think with Google
  • Google Surveys
Answer
  • Google Trends

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

  • Google Campaign Archive
  • Think with Google
  • Google Trends
  • Google Surveys
Answer
  • Think with Google

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

  • Google Surveys
  • Google Trends
  • Google Video 360
  • Think with Google
Answer
  • Google Surveys

Which percentage of YouTube ads are audible?

  • 90%
  • 95%
  • 80% 
  • 100%
Answer
  • 95%

Which statement is true about Bumper ads? (Type 1)

  • They’re purchased on a cost-per-view basis.
  • They’re designed for a mobile-first world.
  • They’re available on YouTube and Google Search.
  • They have the lowest CPM among outstream formats.
Answer
  • They’re designed for a mobile-first world.

Which statement is true about Bumper ads? (Type 2)

  • They’re a 15-second, skippable, in-stream ad format.
  • They can be purchased through Google Ads or Google Preferred.
  • They’re bought on a cost-per-view basis.
  • They run outside of a video stream.
Answer
  • They can be purchased through Google Ads or Google Preferred.

Which statement is true about Bumper ads? (Type 3)

  • They provide reach, frequency, and brand awareness.
  • They’re in-stream ads that appear following a video.
  • They’re in-stream ads, skippable after five seconds.
  • They’re located at the top of the YouTube video home feed.
Answer
  • They provide reach, frequency, and brand awareness.

Which statement is true about non-skippable in-stream ads? (Type 1)

  • Non-skippable in-stream ads are available on YouTube and advertiser websites.
  • Non-skippable in-stream ads are available in auction or as a reservation buy.
  • Non-skippable in-stream ads can be bought on target CPM or CPD.
  • Non-skippable in-stream ads are six-second ads that show before a video.
Answer
  • Non-skippable in-stream ads are available in auction or as a reservation buy.

Which statement is true about non-skippable in-stream ads? (Type 2)

  • Non-skippable in-stream ads are available on YouTube and Google Maps.
  • Non-skippable in-stream ads are six-second ads that show before a video.
  • Non-skippable in-stream ads complement TV campaigns and incremental reach.
  • Non-skippable in-stream ads are bought on target CPM through Google Ads.
Answer
  • Non-skippable in-stream ads complement TV campaigns and incremental reach.

Which statement is true about non-skippable in-stream ads? (Type 3)

  • Non-skippable in-stream ads are most similar to ads shown on TV.
  • Non-skippable in-stream ads are available on YouTube and advertiser websites.
  • Non-skippable in-stream ads are six-second ads that are shown before a video.
  • Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.
Answer
  • Non-skippable in-stream ads are most similar to ads shown on TV.

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

  • Capture, act, retarget
  • Promise, sell, recall 
  • Tease, amplify, echo
  • Introduce, inform, inspire
Answer
  • Tease, amplify, echo

Which storytelling methods does Google recommend for use within your YouTube campaigns?

  • Focus, animated shot, the best-case
  • Wide shot, tight shot, the close-up
  • Contrast/context/color, immersive shot, the payoff
  • Tease/amplify/echo, direct shot, the follow-up
Answer
  • Tease/amplify/echo, direct shot, the follow-up

Which TrueView ad format is billed by CPA?

  • TrueView for action
  • TrueView for reach
  • TrueView discovery
  • TrueView in-stream
Answer
  • TrueView for action

Which TrueView ad format is billed on a CPM basis?

  • TrueView discovery
  • TrueView for reach
  • TrueView for action
  • TrueView in-stream
Answer
  • TrueView for reach

Which TrueView ad format is optimized for lift in ad recall?

  • TrueView for action
  • TrueView discovery
  • TrueView in-stream
  • TrueView for reach
Answer
  • TrueView in-stream

Which TrueView ad format is optimized for product awareness?

  • TrueView for action
  • TrueView for reach 
  • TrueView in-stream
  • TrueView discovery
Answer
  • TrueView for reach 

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

  • Advertisers labelled enterprise with budgets that exceed £100,000.
  • Advertisers looking to expand their non-brand search campaigns.
  • Advertisers who want improvement without installing conversion tags.
  • Advertisers with only video campaigns and a budget of at least £500.
  • Advertisers using conversion tracking in their video campaigns.
Answer
  • Advertisers looking to expand their non-brand search campaigns.
  • Advertisers using conversion tracking in their video campaigns.

Which two Google audience solutions use first-party data? (Choose two.)

  • Detailed Demographics
  • Remarketing
  • Similar Audience 
  • Custom Affinity
Answer
  • Remarketing
  • Similar Audience

Which two video formats are available on Google Video Partners? (Choose two.)

  • Bumper ads
  • YouTube masthead
  • TrueView for action
  • 30-second non-skippable
Answer
  • Bumper ads
  • TrueView for action

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

  • Consumer Patterns
  • Custom Affinity audiences
  • Life Events
  • In-Market audiences
Answer
  • Life Events

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

  • Life Events
  • In-Market audiences
  • Consumer Patterns
  • Custom Affinity audiences
Answer
  • In-Market audiences

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

  • Life Events
  • Custom Affinity audiences
  • In-Market audiences
  • Consumer Patterns
Answer
  • Consumer Patterns

Which value proposition do Custom Intent audiences offer advertisers?

  • They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.
  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.
  • They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions.
  • They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.
Answer
  • They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions.

Which video ad sequencing framework is focused on where a viewer is and what they’re doing when they interact with a YouTube ad?

  • Concept
  • Consume
  • Conduct 
  • Context
Answer
  • Context

Which video format is available on Google Video Partners? (Type 1)

  • 30-second non-skippable
  • TrueView for reach
  • Video masthead
  • TrueView Discovery
Answer
  • TrueView for reach

Which video format is available on Google Video Partners? (Type 2)

  • TrueView in-stream
  • TrueView discovery
  • YouTube home feed
  • Video masthead
Answer
  • TrueView in-stream

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel?

  • The frequency report
  • The watch regularity report
  • The audience retention report
  • The view demographic report
Answer
  • The audience retention report

You want to use video ad sequencing frameworks. What’s one important data signal to keep in mind when creating your YouTube campaign?

  • Unique User
  • User Intent
  • Past History
  • Bounce Rate
Answer
  • User Intent

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

  • Only use your TV ad to make a bumper.
  • Budget time to establish the ad and stick the landing.
  • Focus on a single, simple purpose.
  • Build for large screens.
Answer
  • Budget time to establish the ad and stick the landing.
  • Focus on a single, simple purpose.

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

  • The view retention report
  • The watch time report
  • The version view report
  • The demographic report
Answer
  • The watch time report

YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who’s watching your client’s content will it answer with a single click?

  • Age, gender, and geographic location
  • Last visit, watch time, and subscriptions
  • View count, ad buy, and credit score
  • Time of day, IP address, and sessions
Answer
  • Age, gender, and geographic location

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

  • Unique reach
  • Online conversions
  • Ad recall
  • Purchase intent
Answer
  • Online conversions

Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She’d like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

  • Sponsored Cards
  • Non-Skippable Video
  • Overlay Video
  • TrueView for Action
Answer
  • TrueView for Action

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?

  • Similar Audience
  • Customer Match audience
  • Custom Affinity audience
  • Affinity Audience
Answer
  • Custom Affinity audience

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

  • YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.
  • YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.
  • YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales.
  • YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.
Answer
  • YouTube drives actions focused on apps, website activity, lead generation, and offline store visits.

Aaron’s client is an architect who’d like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that’s a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

  • Viewers served relevant ads were five times more likely to write an online review of the business.
  • Viewers seeing relevant ads had larger transactions on average than those served generic ads.
  • Viewers pay three times more attention to relevant ads than those aimed at generic audiences.
  • Viewers can remember relevant ads twice as long as those aimed at generic audiences.
Answer
  • Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)

  • Pet ownership
  • Education
  • Music preference
  • Homeownership status
Answer
  • Education
  • Homeownership status

Aimee’s been researching YouTube as a way to promote her content. She was amazed by YouTube’s reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what’s another reason Aimee should choose YouTube?

  • YouTube creators are given lower keyword costs in search marketing auctions.
  • YouTube creators can use platform tools to build their own brand’s website.
  • YouTube creators can sign up for use of Google-owned HD camera systems.
  • YouTube creators can earn income by sharing ads alongside their content.
Answer
  • YouTube creators can earn income by sharing ads alongside their content.

Ajay’s meeting with a client who’s considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube’s extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

  • Users can create videos from Google’s vast libraries of stock footage.
  • Users can connect with creators directly.
  • It allows users to upload videos for a nominal fee.
  • It showcases rich and diverse content.
Answer
  • Users can connect with creators directly.
  • It showcases rich and diverse content.

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

  • Custom Affinity audiences
  • Demographics audiences
  • In-Market audiences
  • Custom Intent audiences
Answer
  • In-Market audiences

Arturo has explained to a client who sells electronics that YouTube’s detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

  • Past purchases
  • Homeownership status
  • Music preference 
  • Household income
Answer
  • Homeownership status
  • Household income

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users’ needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

  • Creators are paid for generating cross-channel engagement.
  • Creators are paid for sharing ads alongside their content.
  • Creators are paid each time they upload YouTube content.
  • Creators are paid for surpassing specific subscriber counts.
Answer
  • Creators are paid for sharing ads alongside their content.

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.” When is she trying to reach her audience?

  • In highly engaged moments when her audience needs YouTube content that’s general and popular.
  • In highly engaged moments when her audience is at home, not distracted by the world around them.
  • In moments when her audience is engaged in content delivered at night, similar to when they watch TV.
Answer
  • In highly engaged moments when her audience needs YouTube content that’s general and popular.

As it offers the most attentive audience and proven results, YouTube is becoming advertisers’ first choice for building their brands. What’s another reason advertisers choose YouTube?

  • YouTube campaigns require no management.
  • YouTube refunds advertising spend if no conversion goals are met
  • YouTube is powered by Google data and tools.
  • YouTube has the smallest number of advertisers in each vertical.
Answer
  • YouTube is powered by Google data and tools.

Aside from conversion tracking, what’s a requirement for using store visits?

  • The advertiser must have at least 10 video ads currently in their account.
  • The advertiser must have at least 25 employees at each listed location.
  • The advertiser must have multiple physical locations in eligible countries
  • The advertiser must spend $50,000 on Google Ads and YouTube monthly.
Answer
  • The advertiser must have multiple physical locations in eligible countries

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who’ve on Google before engaging with your business?

  • Custom Remarketing for YouTube
  • Customer Match Audiences for YouTube
  • Similar Customer Audiences for YouTube
  • Custom Intent Audiences for YouTube
Answer
  • Custom Intent Audiences for YouTube

Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Which type of audience solution should Audra recommend for this client?

  • Program Candidate
  • Custom Affinity
  • Detailed Demographic
  • Determinant List
Answer
  • Custom Affinity

Based on Google’s ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

  • Trick viewers into thinking they’re watching something different.
  • Break the fourth wall in your ad by speaking directly to viewers.
  • Use humor to boost ad recall, brand awareness, and viewership.
  • Offer free and discounted goods or services to entice ad viewers.
  • Slow down your ad’s pacing and take your time communicating.
Answer
  • Break the fourth wall in your ad by speaking directly to viewers.
  • Use humor to boost ad recall, brand awareness, and viewership.

Based on Google’s analysis of bumper ads, what caused a significant increase in ad recall?

  • When the bumper ad was skippable.
  • When the bumper ad was shown on the right frame.
  • When consumers viewed a bumper ad three or more times.
  • When the bumper ad showed for 10 seconds.
Answer
  • When consumers viewed a bumper ad three or more times.

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

  • Use fast pacing of video, frequent use of audio, and free giveaways.
  • Front-load the story arc, focus on framing and use familiar faces.
  • Promise a deal, argue for value, and make an appeal or demand.
  • Use the psychology of viewer, power of recall, and proper time for action.
Answer
  • Front-load the story arc, focus on framing and use familiar faces.

Based on the ABCDs of designing YouTube ads, what’s one way to attract viewers?

  • Offer a prize for watching to the end and require sign-up to receive it.
  • Use current music selections from top artists in specific music genres.
  • Use familiar faces like celebrities, YouTube creators, or influencers.
  • Include branding and calls-to-action in the entire length of the video ad.
Answer
  • Use familiar faces like celebrities, YouTube creators, or influencers.

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