Google Ads – Measurement Certification Answer [2021]

  • Post last modified:23 February 2021
  • Reading time:21 mins read

Table of Contents

Which Google measurement product is designed for brick-and-mortar retailers that collect shopper purchase data in a customer relationship management system?

  • Store visits
  • Store sales direct 
  • Brand lift
  • Mixed media
Answer
  • Store sales direct 

Which feature should you use to find information regarding specific actions visitors have taken on your Google My Business listing over a given period of time?

  • Google My Business Tracking
  • Google My Business Totals
  •  Google My Business Metrics
  • Google My Business Insights
Answer
  • Google My Business Insights

Which attribution type algorithmically evaluates individual customer paths?

  • Data-driven
  • Time-decay
  • Last interaction
  • Linear
Answer
  • Data-driven

Which analysis technique is particularly useful for companies that invest a significant amount of their media budget in offline media channels or companies that sell predominantly through local stores?

  • Machine learning
  • Cross-channel
  • Attribution
  • Media mix model
Answer
  • Media mix model

Which activity might a brand manager track if the desired result is to increase awareness with the customer?

  • Upsells
  • Purchase intent
  • Brand recall
  • Transactions
Answer
  • Brand recall

What’s the minimum number of locations you can bulk upload to Google My Business?

  • 50
  • 15
  • 5
  • 10
Answer
  • 10

What’s the best indicator that a campaign is increasing customer loyalty?

  • New customers
  • Purchase intent
  • Customer referrals
  • Overall brand awareness
Answer
  • Customer referrals

What tag allows you to tell Google Ads which specific customer actions should be tracked as a conversion?

  • An analog tag
  • An event tag 
  • A global site tag
  • A temporary tag
Answer
  • An event tag 

What are two benefits of selecting Google Firebase as your attribution partner in Google Ads? (Choose two.)

  • You no longer have to manually link your Firebase account to your Google Ads account.
  • You can import conversions, adding any additional code to enable automatically collected events.
  • You can easily index your app in Google search.
  • You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.
Answer
  • You can import conversions, adding any additional code to enable automatically collected events.
  • You can use audiences created in Firebase for conversion tracking and remarketing in Google Ads.

Well-managed, verified Google My Business listings get five times more views than those that are unclaimed. How can you verify a location in Google My Business?

  • You can verify with a picture, by sharing social channels, or calling Google.
  • You can verify with a phone call, an e-mail, or a postcard through the mail.
  • You can verify with a stamp, with a state license, or with a mobile app.
  • You can verify in-person, using a third party, or with an online payment.
Answer
  • You can verify with a phone call, an e-mail, or a postcard through the mail.

Vijay needs to design a website for his taxi company. He’s considering using the Google My Business website builder. His biggest concern is whether he can produce a site capable of serving his customers on mobile phones and tablets. How does the Google My Business website builder address this concern?

  • Google My Business website builder sites are all mobile-only with no desktop variants.
  • Google My Business builder sites offer multiple display options when users land on-page. 
  • Google My Business website builder will format the site to deliver on any device.
  • Google My Business builder sites direct all traffic to coded pages hosted by third parties.
Answer
  • Google My Business website builder will format the site to deliver on any device.

Tristan owns a local flower shop. His customers are already finding him online, but he’s curious whether Google My Business can do more than just list his phone number and address. How can Google My Business help Tristan engage his customers?

  • By sending e-mail newsletters.
  • By tracking search history. 
  • By collecting online payments.
  • By responding to reviews.
Answer
  • By responding to reviews.

Tom’s using Google Ads to promote his bicycle store. He’s created an Android App and needs to measure how effectively the current ad campaign is driving purchases. How can Tom accomplish this?

  • By setting up a conversion action for in-app purchases.
  • By setting up an attribution action for website purchases.
  • By setting up a conversion action for website purchases.
  • By setting up an attribution action for in-app purchases.
Answer
  • By setting up a conversion action for in-app purchases.

Tom’s setting up website call conversion tracking for his business’s website, using Google Ads. Place the steps required for the setup in the correct order. (The first step is on top.)

The correct order of steps is:

  • Choose “Phone Calls” as the conversion action to track.
  • Click on “Calls to a phone number on your website” as the source of the phone call you would like to track.
  • Generate the phone snippet for your website.
  • Apply phone snippet to website.
Answer
  • Choose “Phone Calls” as the conversion action to track. Generate the phone snippet for your website. Click on “Calls to a phone number on your website” as the source of the phone call you would like to track. Apply phone snippet to website.

Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?

  • Marketing objectives 
  • Business objectives
  • Media objectives
  • Campaign metrics
Answer
  • Media objectives

Tom is a web developer who also runs an online store. He uses Google Ads. He wants to integrate conversion tracking on his site with the updated Google Ads conversion tracking tag (gtag.js). What must he do in order integrate conversion tracking?

  • Insert the tag code into the Floodlight tag of any applicable web page.
  • Ensure that all HTML code for each page is optimized for the Chrome browser.
  • Use HTML5 coding for any page that the tag will be inserted into.
  • Input the tag code between the tags of each of web page.
Answer
  • Input the tag code between the tags of each of web page.

To avoid double counting, what will have to be removed from a website page prior to the addition of an event tag?

  • Any legacy conversion tag
  • All images in JPEG format
  • Any social-media links on-page
  • All web pages using HTTPS
Answer
  • Any legacy conversion tag

Tara knows Google My Business is a great way to share information and engage her customers online. But she’s worried because she has multiple locations, and management may be too difficult. How does Google My Business address Tara’s concern?

  • Tara can create multiple Google My Business accounts for each location.
  • Tara can manage multiple Google My Business listings together. 
  • Tara can access each Google My Business account on a different device.
  • Tara can set her Google My Business account to automatic.
Answer
  • Tara can manage multiple Google My Business listings together.

Susan’s created a gaming app, which she’s promoting on Google Ads. She wants to track first opens of the gaming app. What must she do first, before she can begin tracking opens of her app?

  • Set up Google Analytics with her app data.
  • Assign values to search attribution.
  • Automate her bidding strategies.
  • Link her Firebase and Google Ads account.
Answer
  • Link her Firebase and Google Ads account.

Sometimes it is not possible to measure the success of a Google Ads campaign that is aggregated across multiple channels, as is the case with measuring brand awareness and brand favorability. Why is it difficult to determine performance across multiple channels?

  • Multiple channels survey only ad-exposed groups of users.
  • Multiple channels may use different tools to measure brand lift.
  • Multiple channels aggregate all your data into a single view.
  • Multiple channels consolidate campaign data for actionable insights.
Answer
  • Multiple channels may use different tools to measure brand lift.

Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?

  • Performance data comparing his current attribution model with similar websites’ models.
  • Performance data comparing his current attribution model with similar websites’ models.
  • Data that compares his ads to ads from similar businesses to see which ones are most successful. 
  • Data about the customer paths that lead to conversions for his online business.
Answer
  • Data about the customer paths that lead to conversions for his online business.

Senior executives at a global manufacturing company are determining the key performance indicators they’ll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating?

  • Campaign metrics
  • Marketing objectives 
  • Media objectives
  • Business objectives
Answer
  • Campaign metrics 

Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?

  • She needs to learn the data models used by Google’s automation systems.
  • She needs to choose a CRM that can process the data from Google’s automated machine learning.
  • Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
  • She needs to assign data values to her manual optimization processes in real time.
Answer
  • Sara first breaks down her organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

Sarah’s a digital marketing consultant. With 90% of sales still taking place in a physical location, she knows her clients need to reach customers throughout their journey to ensure the best chance at a sale. Those customers need to find her client’s products across multiple channels. Which type of marketing strategy can Sarah use to drive sales to her client’s physical locations?

  • A search engine optimization strategy to rank for keywords.
  • Third-party lead generation to qualify inbound leads prior to contact.
  • A strategy designed to mimic all ads directly from similar local businesses.
  • An online-to-offline strategy to drive offline sales with online ads.
Answer
  • An online-to-offline strategy to drive offline sales with online ads.

Sara is analyzing the conversion data of her video ad campaign in Google Ads. She wants to see a summary of, on average, how many days, ad clicks, and ad impressions it took users to convert a customer. Which report will provide her with this information?

  • The attribution overview report
  • The click analysis report
  • The campaigns report
  • The conversions report
Answer
  • The attribution overview report

Rodney’s trying to set up offline tracking using his Google Ads account. He downloaded the conversion template he wants to use. He adds the appropriate offline data and modifies it. When he tries to upload the template, the import process fails. What will cause the import process to fail?

  • Rodney hasn’t added any data to the Conversion Name field.
  • Rodney’s account isn’t assigned to the Firebase Develop Admin role.
  • The GCLID field’s been removed from the conversion template.
  • Rodney’s trying to upload an Excel file rather than Google Sheets.
Answer
  • The GCLID field’s been removed from the conversion template.

Richard’s a marketing executive for an online leather-goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?

  • He needs to learn the data models used by Google’s automation systems.
  • He needs to assign data values to his manual optimization processes in real time.
  • He needs to build data spreadsheets that can be entered into Google’s automation system.
  • He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.
Answer
  • He first breaks down his organization’s data silos to ensure data quality. That lets the correct data get recorded by Google’s machine-learning algorithm.

Raven has successfully added her location to Google My Business. She knows she has options for verification, including use of a phone call or e-mail. How else can she verify her location?

  • With a downloaded mobile app.
  • With a postcard delivered by mail.
  • With a state-issued business license.
  • With a visit to a local Google office.
Answer
  • With a postcard delivered by mail.

Peter has a website that promotes his local vacation rental site. He uses Google Ads to manage his advertising campaign. He’s cross-referencing his purchase conversions with his backend CRM, and the data isn’t matching up. What’s an attributed reason for this discrepancy?

  • Conversion tracking is generating duplicate conversions.
  • The CRM doesn’t support the unique order ID.
  • Peter has enabled the View-through conversion column.
  • Peter modified the event tag to capture a unique order ID.
Answer
  • Conversion tracking is generating duplicate conversions.

Once you’ve established conversion actions in your Google Ads account, you’ll be provided with a conversion tracking tag. What should you do with this snippet of code to successfully track conversion actions?

  • Add the code snippet to your sales receipts.
  • Add the code to your Google Ads campaigns.
  • Add the conversion tag to all social channels.
  • Add the conversion tag to your website or app.
Answer
  • Add the conversion tag to your website or app.

If you have ten or more locations, you can bulk upload those locations to Google My Business using a spreadsheet that contains five important fields. Match the fields to their descriptions.

The correct Match order is:

  • This field contains your phone information and your business’s web domain – Phone and Website
  • This field contains the information your customers use to find and visit your business in the real world – Business Location
  • This field contains the unique ID assigned by the Google My Business system to each of your locations – Store Code
  • This field contains one of nine selections that define your business type – Categories
  • This field contains the identifier that users will see when your business is found on Google My Business – Business Name
Answer
  • Phone and Website (1)
  • Business Location (2)
  • Store Code (3)
  • Categories (4)
  • Business Name (5)

How is credit dynamically attributed to each touch-point in data-driven attribution?

  • It algorithmically evaluates individual customer paths to assign credit.
  • It gives more credit to the touch-points closest to the conversion. 
  • It is distributed evenly to every single touch in a buyer’s journey.
  • It assigns the last touch-point 100% of the credit for the conversion.
Answer
  • It algorithmically evaluates individual customer paths to assign credit.

How does Google My Business help businesses reach more customers when it matters most? (Choose two.)

  • By helping them understand the actions of similar businesses.
  • By providing insights on customer behavior.
  • By lowering overall bounce rates.
  • By improving their mobile site speed.
Answer
  • By providing insights on customer behavior.

How can a Google My Business location can be verified?

  • By mobile, credit, or application
  • By license, agent, or engines
  • By phone, e-mail, or postcard
  • By index, payment, or vendor
Answer
  • By index, payment, or vendor

Heather’s using Google Ads to promote her online olive-oil business. She’s setting up a conversion action to measure how effectively her ad campaign is increasing sales on her website. Which category of conversion action should Heather select as part of the setup?

  • Set-up 
  • Lead
  • Page view
  • Purchase
Answer
  • Purchase

Heather created KPIs (key performance indicators) for her shoe company. She’s using metrics to determine whether or not those KPIs have been met. Using the dropdown menu, select whether each option is one of Heather’s KPIs or a metric.

The correct selection is:

  • Increase sales of high-heeled shoes by 10% this year – KPI
  • Increase of 10% in number of full video ad views on YouTube – Metric
  • Increase online orders by 5% this quarter – KPI
  • Increase of 20% in response rate to Google Search Ads for high heels – Metric
Answer
  • KPI (1)
  • Metric (2)
  • KPI (3)
  • Metric (4)

Google My Business verification has specific requirements for approval: the business name must be exactly as it appears in real life, and the business can’t have multiple locations in one physical address. What’s the third potential reason for disapproval in the verification process?

  • Location has no photos.
  • Location uses one category.
  • Location isn’t yet open.
  • Location includes no posts.
Answer
  • Location isn’t yet open.

Google My Business provides businesses with opportunities for connecting with their customers online. What are two ways Google My Business would help engage your customers? (Choose two.)

  • It completes transactions for goods and services using credit cards.
  • It offers clear, specific, quick, and accurate directions to your business.
  • It automates follow-ups and generates reviews for your listed business.
  • It allows your customers to make bookings right from your listing.
Answer
  • It offers clear, specific, quick, and accurate directions to your business.
  • It allows your customers to make bookings right from your listing.

Google My Business helps businesses engage their customers in the moments that matter most. What are two ways Google My Business accomplishes this? (Choose two.)

  • Communicates with customers.
  • Qualifies new leads.
  • Responds to reviews.
  • Enables remarketing to visitors.
Answer
  • Communicates with customers.
  • Responds to reviews.

Google My Business gives businesses a variety of ways to promote their goods and services to users online. What are the key benefits of Google My Business?

  • Share information with customers, capture personally identifiable information, send emails to visitors, and track their online movements.
  • Share visitor information with vendors, forecast sales, complete ecommerce transactions, and gain insights into purchase history.
  • Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.
  • Share information with competitors in your market, capture visitor’s personal information, and complete transactions online.
Answer
  • Share information with customers, manage multiple listings together, engage with customers, and get insights on customer behavior.

Google Marketing Platform is as effective for small businesses as it is for enterprises. In fact, only two products aren’t available in the Small business version of Google Marketing Platform. What are these two products? (Choose two.)

  • Tag Manager
  • Surveys
  • Search Ads 360
  • Data Studio
  • Display & Video 360
Answer
  • Search Ads 360
  • Display & Video 360

Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare?

  • Ads used in identical ways, on the same channels, and directed at the same audience.
  • Ads with exposed groups, on the same message, and directed at the same audience.
  • Ads with unexposed groups, on the same budget, and directed at the same audience.
  • Ads used in brand lift, on the same channel, and directed at the same audience.
Answer
  • Ads used in identical ways, on the same channels, and directed at the same audience.

Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?

  • Bidding Optimization
  • Media mix optimization
  • Targeting Optimization
  • Creative Optimization
Answer
  • Media mix optimization

Felix launched both a Google Search Ad campaign and a Google Display Ad campaign to drive sales of tools on his home improvement website. He reviewed his sales data after two weeks and noticed his Search Ad campaign is the most successful. Which optimization type should Felix use if he wants to use bidding or targeting to acquire more customers?

  • Media Mix
  • Attribution
  • Placements
  • Channel
Answer
  • Channel

Felix launched a Google Search Ad campaign to drive sales of tools on his home improvement website. After reviewing sales data from the first week, Felix notices higher sales from ads with a specific picture of his tools. He changes the pictures of his other ads to be similar to the successful ads. Which type of channel optimization is Felix using to drive higher tool sales?

  • Targeting
  • Media Mix
  • Creative
  • Bidding
Answer
  • Creative

Everett just finished building a website for his bus-touring company using the Google My Business website builder. He followed the required steps, and is eager to see his new website live on the web. After pointing the domain at his new website, how long does it usually take for the site to appear online if the site is built correctly?

  •  It should be up on the web after a 24-hour review.
  • It should be live on the web in only a few minutes.
  • It will take exactly three days to be published.
  • It takes one week for the site to be reviewed and published.
Answer
  • It should be live on the web in only a few minutes.

Each Google My Business location has a unique ID that applies changes to the right listing. What’s the name of this unique ID?

  • Store Number
  • Store Category 
  • Store Identifier
  • Store Code
Answer
  • Store Code

Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?

  • Return on ad spend
  • Reporting freshness
  • Machine learning
  • Total tax deductions
Answer
  • Reporting freshness

DeShawn uses Google Ads. He wants to enable website call conversion tracking so he can see how his current ad campaign is driving users to call the number on his business website. How are the calls tracked to DeShawn’s account?

  • The conversion name for DeShawn’s store
  • The phone number listed on his official store website
  • A dynamically created Google forwarding number
  • The assigned Google Click Identifier
Answer
  • A dynamically created Google forwarding number

David owns a retail business that just implemented a web app to supplement sales. He needs to choose an attribution partner to integrate the app for in-app conversion tracking. Which two are available attribution providers? (Choose two.)

  • Google Firebase
  • Google Analytics
  • Salesforce
  • Google Play
Answer
  • Google Firebase
  • Google Play

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