What are two ways to achieve creative excellence in Google App campaigns? (Choose two.) Select All Correct Responses

• Follow best practices for uploading a diverse and comprehensive asset mix.
• Introduce one asset type at a time, to eventually identify which type works best.
• Improve and optimize the asset mix based on insights from the asset report.
• Invest a lot of time reviewing the assets being used by similar businesses.

What task could the Market Finder by Google tool help with?

• Building audience lists based on individual user emails.
• Developing a list of campaign management recommendations.
• Translating an app into multiple languages.
• Developing a list of suitable potential markets for expansion.

Megan’s setting up a Google App campaign, but she’s not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that’s at country level or larger?

• Competition becomes more focused at a granular level.
• The system works best when working from the largest dataset possible.
• App campaigns don’t allow location targeting at a more granular level than country-level.
• Users outside of the location target area might feel excluded.

For accurate targeting, assets are organized into ad groups that have shared topics most often related to which of the following? (Choose three.) Select All Correct Responses

• User location
• Message
• Theme
• Ad schedule

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

The correct order of phases is:

• Build user base and installs at scale.
• Add campaigns that focus on higher-value installs by focusing on in-app actions.
• Activate existing users with engagement campaigns.

What are the two main objectives of an app marketer? (Choose two.) Select All Correct Responses

• Responding to user feedback
• Driving app downloads
• Encouraging app usage
• Generating app reviews

Mario works at an agency on app campaigns for two different clients. Match the company and their objective with the appropriate bidding strategy.

The correct Match order is:

• A food delivery company running a campaign to get new users – tCPI 
• An outdoor retailer running a campaign to drive more in-app purchases – tCPA

Measuring across app and web is challenging, yet important for understanding cross-platform behavior. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two.) Select All Correct Responses

• Google Ads SDK platforms report
• App and Web properties in Google Analytics
• Cross-platform report in Google Analytics
• Deep linking

Sophie’s been asked to create image assets that adhere to best practices for Google App campaigns. She wants to guarantee placement across all channels. At minimum, what image assets should Sophie create and upload?

• At least two landscape images with a watermark of the app logo included.
• At least two portrait images with a watermark of the app logo included.
• At least two landscape images without any superimposed text or logo.
• At least two portrait images without any superimposed text or logo.

Shayley’s reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?

• Shayley will be taken directly to the hiking boots section of the OneStop app.
• Shayley will be taken to a Google search page with “hiking boots” pre-populated as her search term.
• Shayley will be taken to the hiking boots section of the OneStop website.
• Shayley will be taken to the app store listing, prompting her to download the OneStop app.

What’s the maximum number of localized store listing experiments that can be run at once in Google Play?

• 2
• 5
• 3
• 4

Gordon is running a Google App campaign for a news publisher and has recorded 200 unique subscriptions in the last 30 days. Is this enough conversion data for the machine to achieve optimal performance?

• Yes. The system needs a minimum of 30 unique conversion events across 30 days.
• Yes. The system needs a minimum of 10 unique conversion events across 30 days.
• No. The system needs a minimum of 3,000 unique conversion events across 30 days.
• No. The system needs a minimum of 300 unique conversion events across 30 days.

In which two scenarios would it make sense for the advertiser to run a campaign focused on in-app actions? (Choose two.) Select All Correct Responses

• A dating app earns $50 in revenue every time an app user upgrades to Premium level.
• A travel app looking to increase their user base by 50% in the next six months.
• An entertainment app provides unlimited video views to users.
• A banking app knows those who use the app to deposit checks are more likely to remain loyal customers.

What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

• Proactively target an audience with most-engaging video assets.
• Focus marketing strategies on similar users who bring long-term value to a business.
• Send push notifications to high-value users, reminding them to use an app.
• Focus marketing efforts only on those users that are already engaging with an app regularly.

What’s usually the last touchpoint at which you might influence a user’s decision to install your app?

• App store listing
• App campaign ad
• Offline marketing efforts
• Website where the app is featured

Which of the following roles does an app play in overall business strategy?

• Identifying the most important audiences for your business.
• Improving the average order value of your customer base.
• Delivering a great user experience as part of the customer journey.
• Driving as much traffic as possible to a .com website.

What are the two main marketer objectives for app promotion?

• Engagement and website growth
• Discovery and global expansion
• Global expansion and in-store sales
• Discovery and engagement

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

• Apps generate higher conversion rates.
• Apps have higher average order values.
• Apps are guaranteed to run faster than mobile sites.
• Apps have lower abandonment rates.
• Apps automatically look better than mobile sites.

Which three technology-related considerations might impact how an app performs by market? (Choose three.) Select All Correct Responses

• Browser preference of market.
• Average device screen size.
• Population density of market.
• Availability of high-speed internet.
• Average device battery life.

Google Ads follow the Media Rating Council’s standards for viewability. What’s required for an ad to be counted as a viewable impression?

• An ad must be more than 75% on-screen for more than five seconds.
• An ad must be more than 50% on screen for more than five seconds.
• An ad must be more than 75% on screen for more than two seconds.
• An ad must be more than 50% on screen for more than two seconds.

Cosmetics brand Lit Looks isn’t getting the reach they expected from their Google App install campaign. They want to optimize their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10-30 seconds in duration. What are they missing in their video asset mix?

• A 60-second landscape video asset.
• A 60-second portrait video asset.
• A square video asset.
• A carousel video asset.

Walt wants to provide strategic guidance for the Google App campaign he’s managing. He wants the campaign to work within specific boundaries, toward a desired outcome. Which two settings should Walt observe on an ongoing basis? (Choose two.) Select All Correct Responses

• Bid
• Location
• Audience
• Budget

As with all Google Ads products, brand safety is of the utmost importance to Google App campaigns. Therefore, Google gives advertisers additional control over their placements, including the ability to exclude placements. What’s the maximum number of placements per account an advertiser can exclude?

• 65000
• 650
• 650000
• 6500

Samira has a travel app named YourAdventure. Why should she create themed ad groups for specific offerings, such as culinary experiences, guided hikes, and architectural tours?

• Themed ad groups are used to set budgets by traveler interest.
• Themed ad groups are used to create and deliver relevant ads to travelers with different interests.
• Themed ad groups are used to adjust bids by traveler interest.
• Themed ad groups are used to create and deliver ads in different languages to different travelers.

Which of the following definitions describes “Events” in relation to app measurement?

• A limited-time promotion in an app.
• A way to market to potential users.
• When an app is on sale in the app store. 
• Actions that people perform in an app.

What are two reasons why businesses should consider building a mobile app? (Choose two.) Select All Correct Responses

• A mobile app will encourage users to visit their website.
• People are spending more time using apps.
• The number of users on mobile devices continues to grow.
• A well-performing app can directly improve website usage.

Simon’s been in the marketing industry for a few years. He’s learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?

• It’s an efficient way to learn what account structures are being used by similar businesses.
• It’s an automated solution to communicate with clients using faster response times.
• It allows for more time to focus on strategy and creating customer experiences.
• It’s a practical way to automatically convert client briefs into fully functional account structures.

Hiroko’s manager asks why Hiroko spends time working on her new Google App campaign. The manager believes machine learning is doing everything. What are three ways in which Hiroko can help guide the machine learning powered campaign? Select All Correct Responses

• Set boundaries.
• Update campaign settings daily.
• Provide a lot of good data.
• Adjust bids regularly.

Carol wants to review view-through conversions for her Google App campaign but doesn’t know where to find this data. What should she do?

• She should look at total conversions, which automatically include view-through conversions.
• View-through conversions isn’t a default column in the performance report. She should add her total interactions with her total conversions.
• View-through conversions isn’t a default column in the performance report. She should find the view-through conversions in the asset report.
• View-through conversions isn’t a default column in the performance report. She should customize her columns to include it.

Linda wants to get the most from her Google App campaign ads. She writes the required amount of text assets, but doesn’t have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?

• The content within the app’s Google Play and Apple App Store listings.
• The existing Display Network and/or Video campaigns within the same Google Ads account.
• The associated images and videos on Google Images and YouTube.
• The website associated with the app in question.

An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?

• 0.5
• 2
• 20
• 500

Pauline has a well-established app with a large user base. Now she needs new users who complete valuable actions within the app. What phase does this fall under?

• Launch
• Growth
• Maturity
• Engagement

Jasmeet’s a marketer for healthcare brand Pharma Unite. She’s been asked to oversee a Google App campaign that started running two months ago, and she learns the assets haven’t been updated since launch. What two things should Jasmeet do next? (Choose two.) Select All Correct Responses

• Review the campaign’s existing assets to see if enough types and sizes exist for good ad coverage , and if the existing assets meet the recommended standards for quality.
• Review the asset report, but wait another two months before taking action – it’s too soon to know how well the existing assets are performing.
• Review the asset report to see which assets are low-performing, and gradually swap them out for new ones.
• Review the asset report as a frame of reference, then immediately remove all existing assets and start fresh with new ones. After two months, the existing assets are stale and need to be replaced.

Which statement is true regarding conversion rates between apps and mobile web?

• Mobile web generates conversion rates three times that of shopping apps.
• Mobile web generates conversion rates ten times that of shopping apps.
• Shopping apps generate conversion rates three times those of mobile web.
• Shopping apps generate conversion rates ten times those of mobile web.

What are two ways a marketer can provide good data to a Google App campaign, powered by machine learning? (Choose two.) Select All Correct Responses

• Ensure events are being measured accurately.
• Select events done by at least 95% of users.
• Select your most valuable events, regardless of how often they occur.
• Select events done by more than 5% but fewer than 50% of users.

Match the following building blocks of Google App campaigns with their descriptions.

The correct Match order is:

• Ad assets
• Ad groups

Roger’s added text, image, and video assets to his ad group, but he isn’t familiar with HTML5 assets. Why would an advertiser choose to provide HTML5 assets in a Google App campaign?

• To divert traffic to a webpage.
• To create interactive ads.
• To create audio-only ads.
• To serve lead forms.

What are the two most common reasons a finance company might choose to promote its app? Select All Correct Responses

• To increase user engagement with the app.
• To determine if app users have a preferred banking location.
• To drive phone calls to customer service through the app.
• To help users discover the app.

Google App campaign objectives should depend on which of the following?

• Reviews left by people using the app
• Short-term events in relevant industries
• The objectives of similar businesses
• The stage of app maturity

George regularly checks his conversion data in his Google App campaign, but recently he overheard coworkers talking about the importance of including view-through conversions and he’s not sure what that means. What does a view-through conversion mean for George’s Google App campaign?

• It’s the total number of times a user has seen an ad before eventually completing a conversion.
• It’s when a user sees an ad for the app and doesn’t click on it, but completes a conversion (download or action) on the app within 24 hours.
• It’s when a user sees an ad containing a video asset, clicks on it, and then proceeds to complete a conversion.
• It’s a conversion metric that counts the total number of conversions that came exclusively from a YouTube placement.

Betty’s manager is wondering why she needs to spend time on her new Google App campaign, since machine learning helps to automate a significant amount of the campaign. What are three things Betty can do to guide the campaign? (Choose three.) Select All Correct Responses

• Create helpful boundaries for the system to work within, by setting a thoughtful bid and budget.
• Make adjustments to the campaign in reaction to hourly fluctuations in performance.
• Provide the system with ample, meaningful data and the time to process it.
• Build a library of different ad assets, with the intention swapping them entirely on a weekly basis.
• Keep an eye on strategy and objectives, evolving them over time as needed.

Sandra’s creating a long-term plan for her app. She wants to make sure her objectives evolve along with the growth of the app itself. Help Sandra place the following marketing objectives in the order they typically occur.

• Increasing user volume
• Driving specific in-app actions
• Handling churn management

Which statement summarizes a Google App campaign?

• A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
• A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
• A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own
• An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.

Henry’s been running a Google App campaign for a number of days, and he noticed it’s still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?

• Only providing text assets
• The campaign name
• Language setting
• A low budget

For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?

• 500
• 100
• 20
• 10

What impact has machine learning made on the marketing industry?

• Advertising agencies are slowing down their recruitment efforts as the requirement for human input is reduced.
• Advertisers are spending more time on campaign optimization, due to additional data that’s surfaced.
• Advertisers can crunch more data at scale than ever, to drive better business outcomes.
• Well-known analytics tools are becoming obsolete as data is handled entirely by computer systems.

Match the type of business with the most relevant reason “why apps matter.”

The correct Match order is:

• Omnichannel (online + store)
• eCommerce
• Gaming
• Systems not connected to the Internet

Rose has run her Google App campaign for a long time, and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two.) Select All Correct Responses

• Analyze a cross section of reviews left on her app store listing.
• Assign specific values to different in-app events.
• Create a detailed survey to send to her most active users.
• Use longer lookback windows when analyzing data.

Lilly added text and image assets to her Google App campaign ad group, but she doesn’t have a video to upload. Her App campaign may do which of the following actions?

• Dismiss video ads completely, and focus on other submitted ad assets.
• Automatically record some footage of the app, and use it for a video ad.
• Automatically make a video based on the App Store or Google Play assets and information.
• Crawl YouTube for a video relevant to the app, and use it for a video ad.

Before investing in paid media, a fitness company wants to determine how its new app fits into their overall marketing strategy. Which two questions should the company consider? (Choose two.) Select All Correct Responses

• What impact would a successful app have on the business?
• How do app users perceive the fitness brand?
• What unique purpose does the app provide customers?
• How many fitness videos were downloaded last year from paid app promotion?