Display & Video 360 Certification Exam Answers [2021]

  • Post last modified:2 March 2021
  • Reading time:21 mins read

Table of Contents

To activate the creative approvals process for a new creative, what step must be taken?

  • Set the creative to active
  • Upload the creative to Display & Video 360
  • Resubmit the creative for approval
  • Assign the creative to an active line item
Answer
  • Assign the creative to an active line item

What inventory sources allow for exclusive publisher partnerships?

  • Automatic Deals and preferred deals
  • Preferred deals and private auctions
  • Exchanges and preferred deals
  • Automatic Deals and private auctions
Answer
  • Preferred deals and private auctions

What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

  • Advertiser and Insertion Order
  • Partner and Advertiser
  • Campaign and Advertiser
  • Partner and Insertion Order
Answer
  • Partner and Advertiser

When creating a new TrueView campaign, how long should be allocated for creative review?

  • Up to 24 hours
  • Up to 12 hours
  • Up to 6 hours
  • Up to 2 hours
Answer
  • Up to 24 hours

Which two settings can be edited in Campaign Settings? (select two)

  • Bidding Strategy
  • Campaign goal
  • Frequency caps
  • Creative
Answer
  • Campaign goal
  • Frequency caps

What data cannot be evaluated with a Standard or General performance report?

  • The match ratio of third- and first-party audience segments
  • Impressions and eCPM by website
  • Clicks and conversions for individual creatives
  • Viewability metrics across each IO and line item
Answer
  • The match ratio of third- and first-party audience segments

For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

  • YouTube Programmatic Guaranteed reporting
  • Advertiser’s History
  • Creative status field
  • Deals Troubleshooter
Answer
  • Deals Troubleshooter

What report can identify when a campaign overspent the budget?

  • Basic or Standard report, grouped by “Time of Day”
  • A Verification report, grouped by “Advertiser Currency”
  • A SDF report based on the insertion order and line items
  • An Inventory Availability report grouped by “Time of Day”
Answer
  • Basic or Standard report, grouped by “Time of Day”

When users make changes to a line item or insertion order, where are those changes displayed?

  • In the downloadable Structured Data File
  • Under Change History in the change log
  • In the left panel after searching for the user name
  • In the Partner’s Basic Details
Answer
  • Under Change History in the change log

How can a profit margin be applied to the revenue metric?

  • Add a column and manually calculate revenue
  • Add a percent markup in the billing profile
  • Assign the pixel to a line item’s conversion tracking
  • Assign a media cost markup to the partner revenue model
Answer
  • Assign a media cost markup to the partner revenue model 

What step would be taken to verify that conversion pixels are implemented and load correctly?

  • Generate a Standard or General report and include conversion metrics
  • Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
  • Generate a pixel load report grouped by the conversion pixel(s)
  • Check the line item performance metrics for conversions greater than zero
Answer
  • Generate a pixel load report grouped by the conversion pixel(s)

What line items are impacted by insertion order default targeting?

  • New line items only, not current line items
  • All current line items
  • TrueView line items
  • Only video line items
Answer
  • New line items only, not current line items

How can a creative be submitted for audit after it’s been rejected and fixed?

  • Select the creative and select “Activate”
  • Select the creative and click “Resubmit for approval”
  • On the Creative’s page, click the refresh button
  • Assign the creative to another line item
Answer
  • Select the creative and click “Resubmit for approval”

What report can help verify if pixels load correctly on a webpage?

  • Floodlight
  • Gross Rating Points
  • Inventory Availability
  • Reach
Answer
  • Floodlight

What does an audit status of “Pending, servable” mean?

  • The creative will serve but is prohibited due to unsuitable content
  • The creative will not serve for 24 hours
  • The creative will serve but may be rejected after policy review
  • The creative will not serve until resubmitted for approval
Answer
  • The creative will serve, but may be rejected after policy review

What report shows the number of unique users for a specific website?

  • Audience Composition
  • Inventory Availability
  • Standard
  • Page-Category
Answer
  • Inventory Availability

What insertion order settings must be set before a campaign can go live?

  • Auto-budget allocation and targeting
  • Bids and creatives
  • Bid multipliers and goals
  • Budgets and flight dates
Answer
  • Budgets and flight dates

What feature allows users to adjust fixed bids for different geographies or device types?

  • Partner revenue model
  • Bid multipliers
  • Viewability targeting
  • Recency targeting
Answer
  • Bid multipliers

How can a site be blacklisted from an advertiser’s media buys?

  • Add the URL to the advertiser’s URL field
  • Identify the website’s key phrases and use them in keyword exclusion targeting
  • Use the audience composition report and exclude audiences that visit that site
  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
Answer
  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting

What is the correct Display & Video 360 account hierarchy?

  • Partner > Campaign > Advertiser > Insertion order > Line item > Creative
  • Insertion order > Partner > Line > Advertiser
  • Partner > Advertiser > Campaign > Insertion order > Line item > Creative 
  • Account > Line item > Advertiser > Insertion order > Partner
Answer
  • Partner > Advertiser > Campaign > Insertion order > Line item > Creative

What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

  • A General or Standard report grouped by channel
  • The line item’s impressions lost chart
  • The “Line Item Settings” CSV
  • The Inventory Marketplace forecast
Answer
  • The line item’s impressions lost chart

When is a “view” counted for TrueView campaigns?

  • Each time Active View recognizes TrueView
  • Each time the user watches at least two seconds of the video
  • Each time the user clicks or watches 30 seconds or the entire video
  • Each time a video’s screen is 50% viewable on the page
Answer
  • Each time the user clicks or watches 30 seconds or the entire video

What format cannot share a frequency cap with other media formats?

  • Native
  • TrueView
  • Video
  • Display
Answer
  • TrueView

What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

  • Add the advertiser’s name to the inventory access field
  • Ask the publisher to activate the deal in Display & Video 360’s insertion order 
  • Check that the advertiser has been automatically added to the line item’s deal
  • Assign the advertiser using a Google form
Answer
  • Add the advertiser’s name to the inventory access field

Which two objectives can be selected as a campaign goal? (select two)

  • Remarket to existing customers
  • Behavioral audience targeting 
  • Raise awareness of my brand or product 
  • Drive offline or in-store sales
Answer
  • Raise awareness of my brand or product 
  • Drive offline or in-store sales

What step should be taken to view performance data for targeted audience segments?

  • Generate an audience performance report and select “include only targeted audience lists”
  • Generate an audience composition report and filter for line items targeting audiences
  • Go into the insertion orders default targeting and use the potential reach metric
  • Generate an Inventory Availability report and filter by all targeted audiences.
Answer
  • Generate an audience performance report and select “include only targeted audience lists”

At what levels can pacing be set?

  • Line item and ad group
  • Insertion order and line item
  • Campaign and insertion order
  • Campaign and line item
Answer
  • Insertion order and line item

How are line items affected when a user edits the default targeting for insertion orders?

  • Existing and new line items apply the original default targeting
  • Newline items inherit the new default targeting and existing line items inherit edits to default geotargeting
  • New and existing line items inherit the new insertion order targeting
  • Existing line items are uneffected and new line items inherit the new default targeting
Answer
  • Existing line items are uneffected and new line items inherit the new default targeting

To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

  • Set the bid strategy to viewable CPM (vCPM)
  • Assign viewability targeting
  • Only target inventory displayed on mobile apps
  • Add a pixel to the Default tag in Campaign Manager
Answer
  • Set the bid strategy to viewable CPM (vCPM)
  • Assign viewability targeting

What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

  • The system automatically moves budget to higher performing line items
  • The system will apply new budgets based on the insertion order’s goal
  • Budget segments will automatically actualize and allocate to future segments
  • The system automatically provides budget suggestions to the Quality metrics
Answer
  • The system automatically moves budget to higher performing line items

What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

  • Access to YouTube masthead inventory
  • Access to Floodlight tag tracking without using dynamic pixels
  • Availability to frequency caps on all media buys across YouTube and other exchanges
  • Access to earned metrics, like shares, and channel subscribers
Answer
  • Access to earned metrics, like shares, and channel subscribers

How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

  • Increase the bid and budget
  • Add targeting such as channel and environment
  • Add budget segments to the insertion order
  • Remove targeting such as keywords and exclusionary site lists
Answer
  • Remove targeting such as keywords and exclusionary site lists 

What steps should be taken at the Advertiser level to run TrueView?

  • Link the YouTube video
  • Enable TrueView in Advertiser settings
  • Link the YouTube channel
  • Enter the channel code in Advertiser settings
Answer
  • Link the YouTube channel

What step should be taken to determine which creatives had the lowest eCPM over the last month?

  • Generate an Audience Composition report grouped by audience with the CPM metric selected
  • Go into the creative section for the advertiser and compare the inline metrics for eCPM
  • Generate a Standard report grouped by creative with the eCPM metric selected
  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
Answer
  • Generate a Standard report grouped by creative with the eCPM metric selected

How can a campaign be activated after creating it?

  • Submit an IO to your support agent
  • Select the Activate dropdown for the campaign, line items, and insertion orders
  • Set the campaign’s start date to “Today”
  • Upload a campaign Structured Data File with “Live” in the status column
Answer
  • Select the Activate dropdown for the campaign, line items, and insertion orders

When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Keyword
  • Geography
  • Time and Day
  • Demographics
Answer
  • Keyword

What are two ways to check why a private deal is not running? (select two)

  • Search the history logs for the deal
  • Check the creative approval status
  • Generate an Audience Composition report
  • Use the Deals Troubleshooter
Answer
  • Check the creative approval status
  • Use the Deals Troubleshooter

Which three settings could prevent deals from meeting their ad-serving goals? (select three)

  • VAST and VPAID creatives that are approved
  • Geotargeting and bid strategies
  • Demographics and audience targeting
  • Brand safety and sensitive category targeting
Answer
  • Geotargeting and bid strategies
  • Demographics and audience targeting
  • Brand safety and sensitive category targeting

Which ad formats cannot be assigned to a single line item? (select two)

  • VPAID and VAST
  • Image and HTML5
  • TrueView and Video
  • Video and Display
Answer
  • TrueView and Video
  • Video and Display

How is the daily budget calculated for an insertion order with Flight Even pacing?

  • The flight budget divided by the number of remaining days and multiplied by 1.5
  • The remaining flight budget divided by the number of days remaining
  • The remaining flight budget multiplied by the number of days remaining
  • The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
Answer
  • The remaining flight budget divided by the number of days remaining

What are two ways to troubleshoot a non-spending line item? (select two)

  • Check the line item’s Impression lost chart
  • Check the creative approval status
  • Confirm that media fees are invoiced
  • Adjust the partner revenue model
Answer
  • Check the line item’s Impression lost chart
  • Check the creative approval status

What timezone is applied to inline charts and metrics data?

  • US Eastern timezone
  • US Pacific Timezone
  • The advertiser’s timezone
  • The user’s timezone
Answer
  • The advertiser’s timezone

Where can an advertiser set their campaign goal?

  • Insertion Order Default Targeting
  • Campaign Settings
  • Line Item Basic Details
  • Partner Settings
Answer
  • Campaign Settings

When creating new video line items, what are two execution methods that save time? (select two)

  • Use Structured Data Files to bulk upload new video line items
  • Use the audience composition report, then exclude audiences that visit that site
  • Duplicate video line items, then make bulk edits to targeting
  • Convert display line items to video line items, then make inline adjustments to targeting
Answer
  • Use Structured Data Files to bulk upload new video line items
  • Duplicate video line items, then make bulk edits to targeting

Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

  • Even pacing line item overspends in the first six hours, and then pauses insertion order spend
  • Ahead pacing line item spends 120% of its expected daily spend
  • Even pacing line item spends 200% up front then evens out by the end of the month
  • ASAP pacing line item spends the entire budget within the first couple of hours
Answer
  • Ahead pacing line item spends 120% of its expected daily spend
  • ASAP pacing line item spends the entire budget within the first couple of hours

Which environments and inventory sources cannot run within a single line item?

  • Mobile app and mobile app interstitial
  • YouTube and open exchange
  • Desktop and mobile web
  • Mobile web and mobile app
Answer
  • YouTube and open exchange

What are two Google Audiences? (select two)

  • First-party
  • Third-party
  • In Market
  • Affinity
Answer
  • In Market
  • Affinity

Which exchanges have their own creative audit process?

  • Google Ads Manager only
  • Every exchange has its own creative audit process
  • AdRoll, Pubmatic, Rubicon
  • AppNexus, Google Ads Manager, BrightRoll
Answer
  • AppNexus, Google Ads Manager, BrightRoll

How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
  • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
  • The publisher needs to agree on the targeting and categories for an open auction deal
Answer
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal

What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

  • In My Inventory, find the deal and select configure
  • Find the deal in Marketplace and assign the creative
  • Select the deal from the insertion order’s Inventory Source targeting
  • Add the Deal ID in the advertiser’s Basic Details
Answer
  • In My Inventory, find the deal and select configure

How can an advertiser be granted access to TrueView inventory?

  • Add YouTube to the targeted sites in the TrueView channel
  • Add a 4 percent media fee to the partner revenue model
  • Accept Terms & Conditions and Fees in the Partner’s settings
  • Add YouTube to the list of accepted exchanges in the Partner’s settings
Answer
  • Accept Terms & Conditions and Fees in the Partner’s settings

What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

  • Upload the categories into Campaign Manager’s Verification system
  • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
  • Contact support with a list of the categories that need to be excluded using a specific third-party verification service
  • Implement tracking tags with 1×1 pixels that call the third-party’s verification system
Answer
  • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

Where are video ads hosted for a TrueView campaign?

  • On Campaign Manager
  • On the advertiser’s public YouTube channel
  • On Display & Video 360 using a 1×1 pixel and a Native ad tag
  • Through a third-party video hosting tool
Answer
  • On the advertiser’s public YouTube channel

What step should be taken to track and secure a programmatic deal with a publisher?

  • Go to Marketplace Negotiations to review and accept deals in Display & Video 360
  • Contact your customer support representative
  • Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
  • Go to Inventory targeting within a line item and search within “Inventory Source”
Answer
  • Go to Marketplace Negotiations to review and accept deals in Display & Video 360

What is the result of using a VPAID tag instead of a VAST tag when running video ads?

  • Less available inventory across all devices
  • The ability to run on TrueView inventory
  • More available inventory across all devices
  • Less functionality for engagement and interaction with ad
Answer
  • Less available inventory across all devices

How are creatives assigned to a line item?

  • Bulk upload a creative spreadsheet in the advertiser’s creative section
  • In the line item’s settings, search and select the correct 1×1 pixel
  • While setting up a new creative for the advertiser, assign the line item and click Save
  • Select the creative to assign in the line item’s creative section
Answer
  • Select the creative to assign in the line item’s creative section

How would you add third-party verification to a creative when Campaign Manager is your ad server?

  • Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
  • Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
  • In Display & Video 360, use the custom tag wrapper feature
  • Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360
Answer
  • In Display & Video 360, use the custom tag wrapper feature

Which two insertion order and line item settings are required? (select two)

  • Auto Budget Allocation
  • Pacing
  • Automated bid strategy
  • Budget
Answer
  • Pacing
  • Budget

What ad format cannot run with Even pacing set on the insertion order?

  • Video
  • TrueView
  • Native
  • Display
Answer
  • TrueView

To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

  • Add a Display & Video 360 macro to the Floodlight Tag
  • Add a custom variable for audience targeting
  • Set the Floodlight tag to accept Dynamic tags
  • Assign the Floodlight tag to an audience list
Answer
  • Assign the Floodlight tag to an audience list

What is the difference between Programmatic Guaranteed deals and preferred deals?

  • Preferred deals do not allow targeting edits in Display & Video 360
  • Programmatic Guaranteed deals are incompatible with conversion pixels
  • Programmatic Guaranteed deals have required minimum spend 
  • Preferred deals have required minimum spend
Answer
  • Programmatic Guaranteed deals have required minimum spend

To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

  • Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
  • Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
  • Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
  • Associate the Bid Manager partner ID in the advertiser’s “Creatives fields” section
Answer
  • Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager

What percentage of the daily budget is applied when using “Ahead” pacing?

  • 150% of the budget, based on budget segments and KPIs
  • 200% of the daily budget, based on inventory
  • 120% of the daily budget, based on the flight dates
  • It’s not a specific percentage, it’s solely based on performance
Answer
  • 120% of the daily budget, based on the flight dates

What environment supports proximity targeting?

  • Mobile Web
  • Mobile App
  • Desktop Web on Mobile
  • TrueView
Answer
  • Mobile App

What is required for creative approval?

  • A 3rd-party verification tracker
  • A valid landing page
  • Data sharing is enabled
  • HTML5 formatting
Answer
  • A valid landing page

How can a group of URLs be excluded across advertisers?

  • Contact support to exclude the list of URLs
  • Create a channel of URLs and exclude it in advertiser or partner-level targeting
  • Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting 
  • Upload an Inventory Availability report into the line item’s verification settings
Answer
  • Create a channel of URLs and exclude it in advertiser or partner-level targeting

Which campaign setting impacts how the associated insertion orders deliver?

  • Performance goal
  • Planned spend
  • Frequency capping
  • Campaign name
Answer
  • Frequency capping 

To duplicate a line item, what steps must be taken?

  • Select the line item, click “Action,” and then “Bulk Edit”
  • Select the line item, click “Action,” and then “Download”
  • Select the line item, click “Action,” and then “Duplicate”
  • Use the default targeting to duplicate line items
Answer
  • Select the line item, click “Action,” and then “Duplicate”

What are two ways to make bulk changes within Display & Video 360 campaigns?

  • Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit
  • Navigate to optimization within line item view
  • Use Structured Data Files (SDF)
  • Update within Campaign Manager
Answer
  • Naviagate to Insertion Order < Line Item level < Select Line Item < Action <Bulk Edit

Where can a preferred deal be assigned?

  • In the partner settings, under inventory source
  • In the line item’s audience targeting
  • In the line item’s inventory source targeting
  • In the line item’s creative assignment
Answer
  • In the line item’s inventory source targeting

Which two views show the revenue and conversion metrics for line items? (select two)

  • Performance view
  • Quality view
  • Optimization view
  • Pacing view
Answer
  • Performance view
  • Optimization view

What is one way to control ad frequencies across multiple insertion orders?

  • Set recency targeting
  • Set campaign-level frequency caps
  • Assign a frequency cap to each creative
  • Create insertion order budget segments
Answer
  • Set campaign-level frequency caps

What step would an advertiser take to target a list of email addresses?

  • Create a Custom Affinity audience list
  • Assign a Floodlight tag to an audience list in Campaign Manager
  • Add the email addresses to keyword targeting
  • Create a Customer Match list for TrueView
Answer
  • Create a Customer Match list for TrueView

Which ad format supports pre-bid verification with Integral Ad Science?

  • Bumpers
  • Display
  • Mobile app
  • TrueView
Answer
  • Display
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