Digital Marketing for SMBs with Greg Gifford Exam Answers (2023)

  • Post last modified:19 January 2023
  • Reading time:13 mins read
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Exam Name: Digital Marketing for SMBs with Greg Gifford

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Table of Contents

Digital Marketing for SMBs with Greg Gifford Exam Answers

What is digital marketing?

  • Marketing on TV and radio
  • Marketing in print publications
  • Marketing on the internet or electronic devices

How do you measure the performance of your website?

  • Rank tracking software
  • With a site grader tool
  • Google Analytics

You can send email marketing to any email address you find.True or false?

  • False
  • True

Search Engine Marketing is most commonly called:

  • SEO
  • Digital Marketing
  • PPC

What are Google’s automated programs that discover website content called?

  • Transcripts
  • Spiders
  • Robots

What does retargeting do?

  • Ads on other sites bring users who visited your site in the past back to your site.
  • Ads on sites similar to yours bring brand-new users to your site.
  • Ads are displayed to users who match the demographics of past customers.

What is display advertising?

  • Ads that run at the top of Google search results
  • A fancy name for banner ads
  • Ads that run on digital billboards

How do you check the ad copy of your competitors’ Google Ads?

  • Semrush Advertising Research
  • Manually check search results
  • Google Ads competitor report

People who have not liked or followed your company on social media will not see your ads. True or false?

  • False
  • True

Your business needs to use the strategies in every lesson of this course to succeed. True or false?

  • True
  • False

Digital marketing helps to bring more traffic to your site. True or false?

  • False
  • True

Why is it easier to measure the results of digital marketing?

  • Because you can see your ads in Google search results.
  • There’s an abundance of performance data available.
  • It works better than traditional marketing.

How do you measure conversions on your site in Google Analytics?

  • Page views
  • Goals and events
  • Bounce rate

When you group email recipients based on common factors such as demographics, age, or purchase history, it’s called:

  • Segmenting your list
  • Schema markup on every page of your website
  • A certain keyword density on the page

If you want to show up as a search result for a particular search phrase in Google, you need:

  • Schema markup on every page of your website
  • A page on your site about that concept
  • A certain keyword density on the page

When you run Google Ads, you pay:

  • For every 1,000 times your ad is displayed
  • Every time your ad shows in search results
  • Every time a user clicks your ad

Retargeting allows you to show ads to people who have never been to your website.

  • False
  • True

Your display ad should link to your home page because it builds your brand relevance

  • False
  • True

How do you track the success of social media ads?

  • Google Search Console
  • Analytics on each social platform
  • Google Analytics

Analyzing the digital marketing strategies of businesses you don’t compete with is a waste of time.True or false?

  • True
  • False

You cannot do digital marketing effectively with a limited budget.

  • False
  • True

Where should the link in your email point to on your site?

  • Makes no difference
  • Homepage
  • Landing page

More links pointing to your site means more visibility for your business. True or false?

  • False
  • True

The quality of the text in your ad copy is the key factor for assigning a quality score in Google Ads. True or false?

  • False
  • True

Which widget in the Semrush Organic Research tool is the easiest way to see what content performs better in organic search?

  • SERP Features
  • Top pages
  • Top organic keywords

If SEO is done correctly, you will see results in less than a month. True or false?

  • True
  • False

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