Data Analytics for Government and NGO
Data analytics is also playing its role in the government sector. Not only it is important for government, it is also equally beneficial for non-governmental organisations (NGOS). Data analytics is used by these organisations to get deeper details of data. These details are used by the organisations for modernising their services, progress and determining the solutions faster.
Big data analytics is used in almost every part of the world for deriving useful information from huge sets of data. Not only private organisations and industries are employing data analytics but also many government enterprises are adopting data analytics for taking smart decisions for the benefit of its citizens.
Lot of data gets generated in the government sector and processing and analysing this data helps the government in improving its policies and services for citizens.
Table of Content
Benefits of Data Analytics in Government Sector
Some benefits of data analytics in government sector are as follows:
- With the rise of national threats and criminal activities these days, it is important for any government to ensure safety and security of its citizens. With the help of data analytics, intelligence organisations can detect crime prone areas and be prepared to prevent or stop any kind of criminal activity.
- The analytics also help in detecting the possibility of the cyber-attacks and identifying criminals. It also helps in detecting their patterns of attacks. The government can therefore, takes appropriate action in advance to prevent people from any kind of financial loss.
- Government can use analytics to track and monitor health of its citizens. It can also be used for tracking disease patterns. The government can launch proper healthcare facilities in advance in the areas prone to diseases. It also helps in arranging and managing free medicines, vaccinations, etc. in order to save life of people.
- Real-time analysis and sensors help government departments in water management in the city. The officials can detect the issues in the flow of water, pollution level in water, predict scarcity of water on the basis of usage, detect areas of leakage, etc. Government departments can take proper action to avoid these issues to ensure supply of clean water in city.
- Government organisations also use analytics to detect tax frauds and predict the revenue. Government can take necessary steps to prevent tax frauds and increase the revenue.
You can say that data analytics is helping government in building smart cities having the capability of fast detection and rectification of problems. For example, in India, the government led by Prime Minister Narendra Modi has been encouraging people to adopt Digital India initiative. This will lead to ease in collection and quicker availability of data for analytics to detect flaws in money transactions and prevent people from becoming the victim of fake currency.
Data analytics also helps NGOs in improving their services to needy or poor people. Mainly, NGOs help people in several ways such as by providing free education, books, medicines, clothes, etc. NGOs use data analytics to become more efficient while raising and allocation of funds, predicting trends and planning campaigns, identifying prospective donors and encouraging donors who have made contributions earlier, etc.
Consider the case of a non-profit organisation, Akshaya Patra foundation, which supplies food in government schools in Bangalore. The foundation was finding it difficult to supply food to government schools due to high cost involved with it. Therefore, they looked for a cost-effective solution to deliver food in schools without any interruption.
According to Chanchalapathi Dasa, Vice-chairman of Akshaya Patra, the foundation uses 34 routes for delivering food to government schools in Bangalore and expenditure on each route is ₹60,000 per month approximately.
Therefore, the organisation has decided to use the data analytics to find a cost-effective solution to this problem.
While analysing various parameters required in food delivery such as the number of vehicles utilised, the time and fuel used on each route, they analysed that ₹3 lakh can be saved by reducing the number of routes by five.
Besides Akashya Patra, several other large NGOs such as Bill and Melinda Gates Foundation India, Save the Children India and Child Rights and You (CRY) are also utilising data to raise their efficiency in getting and allocating funds, predicting trends and planning campaigns.
These NGOs often face difficulties with data collection because they use traditional ways of data collection. In order to overcome these challenges, NGOs have allotted mobile phones equipped with apps so that real-time collection and recording of data can take place. The data recorded in this manner would be accurate and will give more precise information on the basis of which further decisions or action plans can be made.
Governments these days use data analytics in order to stay informed for proactive measures in various situations like:
- Crime reduction
- Fighting human trafficking
- Improvement of food inspections
- Preparation for natural disasters
- Reduce homelessness
- Prediction of cyber attacks
- Prevention against child abuse and fatalities
- Prevention of accidents