Consumer Misbehaviour and Marketing Activities Consumer misbehaviour is defined as the behaviour of consumers that deviates from the generally accepted codes of conduct, and damages or disrupts the business of…

What is Consumer Protection? Safeguarding consumers (buyers) of goods and services from unfair practices and fraudulent methods are referred to as consumer protection. It prevents consumers from being exploited or…

What is Public Policy? Thomas R. Dye defined public policy as public policy is whatever government chooses to do or not to do. Richard Rose defined public policy as public…

What is Consumer Communication? Consumer communication refers to the exchange of information, ideas, and messages between businesses, organizations, or brands and their target audience, which consists of consumers or potential…

What is Organisational Buying? Organisational buying refers to the process using which organisations identify the need for buying products and services, evaluate and choose among alternative suppliers and brands before…

Psychological Influences on Consumer Decision Making The knowledge of consumer needs is central to the concept and practice of marketing. Most psychologists and consumer researchers agree that human beings have…

Buying Motives of Consumer The buying decision of consumers is stimulated by certain buying motives that induce the customers to buy the product. The buying motives are induced because of…

What is GST? GST is a consumption-based tax imposed on goods and services. It is a single uniform tax which has eliminated and absorbed multiple taxes under the previous indirect…