Types of Sales Promotion
3 Types of Sales Promotion: Sales Promotions Directed at Consumers, Trade Partners, Sales Force
What is Sales Promotion? Types, Objectives, Importance, Designing
Sales promotion is a marketing discipline that utilizes a variety of incentives techniques to structure sales related programs targeted to consumers/trade/ and or sales level, that generate a specific measurable action or response for a product/ service.
What is Marketing Management? Definition, Meaning, Functions, Tasks
Marketing management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
What is Public Relations? Definition, Tools, Function, Advantages, Process
What is Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Methods of Pricing & Strategies
Majorly there are four methods for pricing determination strategies: 1. Cost based pricing 2. Break-Even Concept 3. Demand based pricing 4. Pricing related to the market.
Stages of New Product Development Process
New product development process plays a crucial role in deciding the future of the organisation.
Demand Forecasting: Steps, Features, Techniques, Method
Demand forecasting is an attempt to estimate the future level of demand on the basis of past as well as present knowledge and experience, to avoid both under production and overproduction.
Business Buyer Behaviour – Type, Process, Factors, Roles
Business Buyer Behaviour
Business buyer behaviour refers to the buying behaviour of organizations that buy goods and services for use in the production of other products and services that are sold, rented or supplied to others.
What is Consumer Behaviour? Definition, Importance, Types, Stages
Consumer behaviour refers to the actions of consumers in the market place and the underlying motives for those actions.
What is Marketing Environment? Definition, Components, Importance
Marketing Environment is the combination of Internal factors and the External factors and forces outside marketing that affect top-level management’s ability to develop and maintain successful relationships with its target customers.
