Best Content Marketing Courses & Certification (December 2022)

  • Post last modified:17 April 2022
  • Reading time:36 mins read

Content Marketing has brought astonishing benefits for businesses and entrepreneurs. It has allowed companies to build their brand, attracted customers, and provided adequate details your audience requires. In this article, we’ll be counting the Best Content Marketing Courses & Certification, where you can learn the remarkable skill of Content Marketing and kickstart your learning journey.


Best Content Marketing Courses & Certification

Top Content Marketing Courses [Udemy]

Top Content Marketing Courses offered by Udemy is an amazing library of courses for learning about Content Marketing. These courses will be teaching you everything you need to know about the fundamentals and concepts related to Content Marketing. The library contains the courses for all students regardless of their expertise or previous experience in Content Marketing, and you will find an appropriate course for all levels: from a humble beginner to an experienced professional.

Key Highlights & USPs

  • Learn to compose clear, concise communications

  • Improve the readability of your documents

  • Increase the speed and productivity of digital, written, and oral communication

  • Understand how to create more efficient and effective emails

  • Craft professional press releases that get published

Who is it for?

These courses are ideal for aspiring copywriters who are just getting started or those who want to master their skills. It is helpful for students of all levels, regardless of their expertise: from beginner to advanced.

Ninja Writing: The Four Levels Of Writing Mastery [Udemy]

Ninja Writing course offered by Udemy is one of the best-rated online courses for Content Marketing. Learn how to turn Your Business Writing, Blogs, Books & Essays Into Masterpieces in this bestseller course. You will discover how to embed quality at every layer of your writing—whether it’s a blog, article, college essay, cover letter, corporate report, or content marketing. It’ll quickly take your writing to a level of refinement that will mystify anybody who doesn’t know these elite techniques. This course gives you the tools to become supremely confident at writing by putting you on a par with some of the best journalists in the world.

It is designed by Shani Raja, who is an Ex-Wall Street Journal editor. He has been teaching top journalists how to improve their writing and has written and edited for some of the world’s biggest news organizations, including The Wall Street Journal, The Economist, Financial Times, and Bloomberg News.

Key Highlights & USPs

  • Tap into the enormous power of the narrative, paragraphs, sentences, and words

  • Understand how to make your blogs, books, and business writing sparkle

  • Learn the little-known writing secrets of editors on top newspapers and websites

  • Make your prose stand out massively from that of your peers and competitors

  • Learn the tricks of the trade from an experienced ex-Wall Street Journal editor

Who is it for?

It is ideal for Corporate writers, Communications professionals, Marketing executives, and pretty much any professional who wants to learn more about the skill of Content Marketing. It is also suitable for beginners who are just getting started and want to learn this skill from scratch.

Writing Tools & Hacks: Copywriting/ Blogging/ Content Writing [Udemy]

Writing Tools & Hacks by Udemy is a top-rated online course for learning about Content Marketing. In this course, you will learn about the best free writing tools & apps, and hacks to take your copywriting, blogging, & content writing to the next level. This course contains the kind of practical insights you can take action on immediately. Instead of drowning under the pressure of your next assignment or project, you’ll have an arsenal of tools in your toolbelt. By the end of this course, you’ll know all of the best writing tools that will help you start writing clear, effective copy for websites, email, and blogs.

It is taught by Tyler Speegle, who is a Huffington Post Contributor, Professional Writer, and Blogger. He has been sharing the writing shortcuts, secrets, and hacks that he personally uses as an online writer. He loves teaching people how to go from zero experience to being a blogging pro.

Key Highlights & USPs

  • Learn the secrets to writing persuasive marketing copy

  • Analyze headline options to find the most effective option

  • Discover hacks for better writing and content development

  • Create inspiration feeds to keep new ideas flowing

  • Understand how to capture and organize your content ideas

Who is it for?

This course is designed for copywriters, content writers, bloggers, online entrepreneurs Authors and journalists. It is also suitable for anyone wanting to improve their writing skills and productivity.

You can Sign up Here

Content Marketing: Certification Course by University of California [Coursera]

The Strategy of Content Marketing by Coursera is another top-rated online course on Content Marketing. Offered by the University of California, this amazing course will be teaching you the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing.

It is taught by Sonia Simone, who is the Chief Content Officer at Rainmaker Digital, LLC. She has a long background in traditional marketing, both with startups and in more established corporate environments. She also created and ran a well-received marketing course for small businesses.

Key Highlights & USPs

  • Learn to think strategically by creating context

  • Capture your audience’s attention with effective headlines

  • Apply the 1, 2, 3, 4, 5 formula to prompt your audience to take action

  • Craft a content marketing strategy by examining your customers’ journey

  • Explore different strategic content for an effective content marketing program

Who is it for?

If you are an intermediate professional looking to master the skill of content marketing, then this course is for you. It can also be useful for beginners wanting to learn the essential concepts of content marketing.

Content Strategy for Professionals Specialization by Northwestern University [Coursera]

Content Strategy for Professionals by Coursera is an excellent course for learning about Content Marketing and Strategy. It will be teaching you how to create and implement engaging content. Master communications strategies to make you and your enterprise stand out.

In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. This course concludes with a Capstone project that allows you to apply the essential skills you’ve learned throughout the courses in response to a real challenge facing organizations today.

It is designed by John Lavine, Candy Lee, and Randy Hlavac. John is Founder, Professor, and Director at Media Management Center, while Candy is a Professor, and Randy is the CEO of Marketing Synergy Inc.

Key Highlights & USPs

  • Learn the best ways to engage an audience by implementing strategic information

  • Use words, pictures, videos, and social media to interact with clients

  • Get an inside look at how legal issues of Content Strategy are handled in companies

  • Understand how to utilize content trends to jump-start your organization’s influence

  • Learn how to best measure your content to maximize its effectiveness

Who is it for?

It is ideal for professionals at all levels of an organization who want to significantly improve their abilities to understand audiences and develop strategic words, pictures, graphics, and videos to convey their organization’s most important goals.

Content Marketing Masterclass: Create Content That Sells [Udemy]

Content Marketing Masterclass offered by Udemy is a Bestselling online course for Content Marketing. This course will be teaching you how to master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more. In this course, you’ll learn exactly what it takes to plan and execute a content marketing strategy that drives your business forward. By the end of this course, you’ll have all the tools you need to successfully market your products and services in this digital and competitive age.

It is created by Brad Merrill, who is a Media Entrepreneur & Bestselling Instructor. He is the CEO of Merrill Media and is regarded as an expert in his field, teaching business and technology courses to more than 100,000 students and providing marketing training to a number of prominent startups and Fortune 500 companies.

Key Highlights & USPs

  • Increase your sales, traffic, and brand recognition using the power of digital content

  • Grow a business from scratch or build upon your existing strategy

  • Understand the cognitive buying journey and how your content can inspire people to take action

  • Develop a system for consistently generating new content ideas

  • Collect and analyze data to measure your results and optimize future campaigns

Who is it for?

Anyone who wants to grow a business with content marketing: entrepreneurs, marketers, executives, employees, and freelancers will all find value in this course and learn the most important concepts of Content Marketing in this course.

Copywriting secrets – How to write copy that sells [Udemy]

Copywriting secrets course offered by Udemy is one of the best-rated courses available online for Content Marketing and Copywriting. Discover the secrets of copywriting success from a master in this course. You’ll look in detail at how to write case studies, web copy that’s optimized, White Papers, and how to become a Voice in Your Industry – where editors will actively seek out your expertise. You’ll be introduced to the most powerful sales-lead generation secret of all time. Complete with real-life examples. That’s something else you get in this course, real-life examples to download, so you can see for yourself how the finished article looks and how it feels.

It is taught by Len Smith and Sean Kaye. Len is a Freelance copywriter and communications consultant with 40 years of experience in marketing, while Sean is an Enterprise Technologist and Online Marketing Expert.

Key Highlights & USPs

  • Apply the power of emotional drivers, even when writing in a B2B environment

  • Understand how to leverage features, benefits, and advantages

  • Learn how to schmooze bloggers and the press to get published

  • Use the power of words to generate more sales leads

  • Interview end customers with the confidence to create persuasive case studies

Who is it for?

This course is designed for Aspiring copywriters wanting to master their skills and Marketing professionals looking to develop their careers. It is also helpful for anyone aspiring to reach new customers and improve sales conversion.

Learn What Content Marketing is and How to Do It [HubSpot]

This Content Marketing course is an amazing resource for learning the essentials of Content Marketing. Offered by HubSpot, this free Content Marketing course will give you an overview of how to become an effective content marketer. It will be helping you develop a content marketing foundation, from creating a content marketing strategy to consistently developing, repurposing, promoting, and analyzing your content-all important pieces of a successful content marketing approach. Our goal is to help you get started with content marketing and learn all the essentials of Content Marketing.

Key Highlights & USPs

  • Learn a content creation framework for producing effective content on a consistent basis

  • Create and repurpose content that both humans and search engines will love

  • Become a stronger, leaner, and more strategic content marketer

  • Create quality blog content your audience loves to read and share

  • Understand how to extend the value of your content through Repurposing

Who is it for?

Marketing Professionals, Inbound Professionals, Content Producers, or anybody who wants to learn Content Marketing can take this course and kickstart their learning journey.

Content Marketing Courses Online [LinkedIn Learning]

Content Marketing Courses offered by LinkedIn Learning is an excellent course library for learning Content Marketing. It contains several top-class courses for students of all levels: starting from humble beginners to experienced professionals. These courses will be teaching you everything you need to know about the concepts of Content Marketing. You will find the appropriate course for your skill level easily and learn step-by-step by following instructive videos made by expert instructors just for you. By the end of the course, you will have improved your skills and learned all the essentials of Content Marketing.

Key Highlights & USPs

  • Learn how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn

  • Create a content plan, choose content types, and develop an editorial calendar

  • Understand how Optimizing Content works and format content for a smooth experience

  • Learn how to continuously improve your posts using feedback and A/B testing

  • Become fluent with Effective Marketing Strategies for TikTok Videos & Instagram Reels

Who is it for?

These are suitable for students of all levels, regardless of their previous expertise or experience in Content Marketing. Anybody who’s interested in Content Marketing can take these courses.

Writing Courses & Classes Online [Skillshare]

Writing Courses & Classes offered by Skillshare are an amazing resource for learning about Content Writing and Marketing. Discover how to write web copy that sells your products and services (even if you’re a total beginner) with lessons from professional copywriters and Content Marketers. Learn how to craft your personal voice with wider context—and write to connect with the people you want to reach. Packed with practical guidance, actionable tactics, and example essays, these courses will take you from the first idea to a final, publication-ready work.

Key Highlights & USPs

  • Understand your audience and how to speak their language

  • Write Headlines That Get Attention and meaningful Sub Headlines

  • Learn how to write a Great Testimonial and build trust With visual elements

  • Understand the Power Of Demonstration and gain helpful tips regarding Writer’s Block

  • Learn how to conduct research, write your first draft and revise your work

Who is it for?

Copywriters, Content writers, Online Entrepreneurs, or anyone who’s interested in Content Marketing can enrol in these courses and learn the essential concepts related to Content Marketing.

You can Sign up Here


FAQ

How do you start content marketing?

• Know the basics: Your first job is to understand what content marketing involves. As you’re reading this, you probably should have a basic understanding of the subject, but you need to delve much deeper into the details.

• Research about your competitor: Next step involves researching some of your competitors. Look at the other businesses similar to yours, and see what they’re trying to do in content marketing.

• Create an editorial calendar: Now, you have to make an editorial calendar. You don’t have to worry about being perfect, as you can always make changes later.

Set up goals: Next you need to start writing goals for your publication and determine what results you want from it. For example, how often do you want to publish? Or how many impressions do you expect with your first publication efforts?

• Create your first posts as experiment: Your first couple of posts will most likely be tough, but don’t let that stop you from doing them. Treat these as an experiment and see how people react to your work.

• Keep up with publishing and follow up: Now you’ll have mastered the basics and can start using the true power of content marketing. Take what you’ve learned so far and keep publishing new posts targeted to your audience demographics and measure their performance carefully.

• Never stop learning: Your final task is both simple and tough, which is to constantly learn new things. The only reason experienced content marketers do better than inexperienced ones is because they’ve had longer time to learn new things and apply them.

What is the difference between content marketing and social media marketing?

The main difference between Social Media Marketing and Content Marketing is that Social Media Marketing is primarily focused on sales, while Content Marketing is primarily focused on engagement.

Social Media Marketing deals with direct or indirect marketing through the social web, while Content Market aims to deal with the production of unique content. It is geared towards generating brand awareness as well as stimulating consumer interests.

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