Best Brand Strategy Courses Online & Certification (April 2024)

In the cutthroat competitive world of today, having a solid brand strategy is crucial to staying on top of the game. A brand strategy enables a business to stand out from its rivals and express its distinctive value proposition to its target market.

Over the past few years, the digital marketing industry has experienced significant growth, leading to the emergence of new job roles that were previously unknown. Among these is the position of a Brand Strategist, who plays a crucial role in ensuring the healthy growth of a brand and the company as a whole.

According to data from the Bureau of Labor Statistics, the median annual salary for advertising, promotions, and marketing managers, which includes Brand Strategists, was $133,380 as of 2021. The field is also expected to see a 10% job growth from 2021 to 2031, which is faster than the average for all occupations. This growth is driven by the increasing importance of brand image and the need for companies to stand out in competitive markets. As a result, a career as a Brand Strategist is a promising option for those interested in the field of marketing and branding.

Becoming a successful brand strategist may seem challenging, but it is achievable with time and the right knowledge. To help you gain the necessary experience and move closer to becoming a brand strategist, we have compiled a list of the best brand strategy courses available. Now secure your seats and let’s begin!

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Best Brand Strategy Courses, Certification, Tutorials, Training, Classes Online

• Best Overall Brand Identity and Strategy by IE Business School [Coursera]
  
  
• Best for Managers Strategies that Build Winning Brands [Kellogg School of Management]
  
  
• Best for Advance Strategic Brand Management by Curtin University [edX]
  
  
• Best for Working Professional Strategic Brand Management and Communications
  
  
• Best Short Course Create a Brand Strategy [LinkedIn Learning]
  
  
• Best for Beginner Marketing Strategy with Advertising week and Raja Rajamannar by Awlearn [FutureLearn]
  
  
• Best for Marketer Marketing Strategy Certification Program [eCornell]
  
  
• Best Budget Option Marketing Strategy Courses [Udemy]
  
  
• Best for Basics Brand Strategy Classes [Skillshare]

Brand Identity and Strategy by IE Business School [Coursera]

Coursera Brand Strategy course includes A to Z of matters pertaining to empowering and studying a Brand. This course is enough to give you skills that of a Brand Strategist. It gives you access to many topics such as How are brands built? Consumer & category insight, various brand touchpoints that will make you perceive brands in a new light.

Course Instructor

The Brand Identity and Strategy course is offered by IE Business School Course and instructed by Maria Eizaguirre Dieguez, Marketing & Branding Professor at the said school, with an instructor rating of 4.7/5. IE Business School is featured among the top business schools present today.

What You’ll Learn

This online Brand Strategy course is part of the Branding: The Creative Journey Specialization and it consists of following four modules and one capstone project.

1. Introduction to branding: Segmentation: Students will learn about what creates a brand and how they are constructed in this course, they will come across the iceberg model and examine segmentation. They will get to learn how we choose the brands we love and despise and how it influences how we view those brands.
   
   
2. Defining The Value: This module will teach the definition of positioning and the usage of positioning statements to draw customers to a brand. Learners will discover the difference between a good and bad positioning statement and how to construct a robust perceptual map.
   
   
3. Building a Brand House: Students will learn about brand houses and will begin to investigate the personality and image of a brand before starting to develop their own brand houses for a company they adore.
   
   
4. Brand Marks and Visual Expressions: In this module learn how brand identity is created by comprehending the subtle differences between various fonts, colours, and logotypes by looking at some of the most well-known examples.
   
   
5. The Capstone Project: Convert your theoretical knowledge into practical experience and learn from putting theories into place.

Pros & Cons

Key Highlights & Learning Objectives

• Learn to create a brand’s vision, image, values, and personality.
  
  
• Get to know about the various types of names and how to choose an effective name for your brand.
  
  
• Lets you explore in-depth Segmentation, Positioning, Brand asset valuator, Brand House, etc.
  
  
• It provides you with the opportunity to shine your skills in a Capstone Project.
  
  
• Completing this course is entirely self-paced, giving you flexible deadlines for any submissions and earning a shareable certificate in the end.

Who is it for?

This brand strategy certification course is designed for intermediate-level learners and focuses on providing practical experience in dealing with real-world brand positioning challenges. By learning the ten rules of strong brand positioning, participants will develop strategic solutions to address these problems effectively. Ultimately, this course aims to equip learners with the necessary skills and knowledge to position brands for success.

Strategies that Build Winning Brands [Kellogg School of Management]

In this brand strategy online course, you focus on making your brand different rather than just competing on a price basis. Create a brand that provides distinct customer advantage, customer satisfaction, construct a solid positioning for the brand, and learn about the threats from which you need to protect your brand.

Course Instructor

Kellogg School of Management has brought you this course where you get the answer to how to build a brand strategy. With experts such as Julie Hennessy and Timothy Calkins, along with other featured guests on board, you get an excellent faculty that will help you throughout to create a brand that performs and is loved by many.

What You’ll Learn

In this highly interactive six-week online experience, you will learn by doing. Interactive and hands-on activities are part of every module, which will allow you to put branding concepts that you’ve learned into practice right away.

• Module 1: The Power and Challenge of Branding: Distinguish how a brand can help or hurt a product proposition, learn to strengthen brand touchpoints, and explore the importance of building customer advantage.
  
  
• Module 2: Defining Your Brand: Targeting, Positioning, Character, and Purpose Assess the risks and benefits of designing hyper-targeted products and services, learn the rules for picking a target market, draft a positioning statement, and master segmentation.
  
  
• Module 3: Bringing Your Brand to Life: Brand Design and Touchpoints Select the tools and technology to address your marketing challenge, create target personas, construct a meaningful customer journey with touchpoints, and compare purchase types.
  
  
• Module 4: Building a Strong Brand Portfolio: Learn best practices for brand portfolio management, compare launching a new brand vs. creating a brand extension, and determine the best strategy for introducing a new product.
  
  
• Module 5: Managing Your Brands: Measure and track the health of your brands, apply the Awareness/Liking/Market-Share model of brand tracking and create a powerful one-page marketing plan.
  
  
• Module 6: Brand Strategy: Growth and Defense: Construct a strategically designed brand or line extension, evaluate growth opportunities to broaden a brand or tighten its focus, and build a plan to combat competitive threats.

Pros & Cons

Key Highlights & Learning Objectives

• Learn different approaches to determine and study the health of your brand.
  
  
• Learn to create and manage a brand portfolio.
  
  
• ‘Try-It’ activities keep you engaged and interested by helping you to put branding concepts into practice.
  
  
• This course also offers four live webinars to work alongside/ ask difficulties with the faculty and a certificate in the end after passing an exam.

Who is it for?

This brand strategy training course is designed for advance-level learners who have a foundational understanding of brand strategy and are looking to apply it in a more concrete manner. Upon completion, participants who previously struggled to explain the value of their product to customers will be able to confidently articulate their brand’s vision and importance to their target audience.

Strategic Brand Management by Curtin University [edX]

Strategic Brand Management includes various topics like CBBE (Consumer-based brand equity), the importance of branding, brand value chain, and elements that will help you to understand the product positioning in the market. Ponder upon questions regarding a company’s brand equity.

Course Instructor

The instructor of the course, Ian Phau, is also a professor at Curtin University from where this course derives as a part of MicroMasters Credential.

What You’ll Learn

• Topic 1: Introduction to Brand Management This topic covers the fundamentals of branding, including an overview of what a brand is and why branding is important.
  
  
• Topic 2: Customer-Based Brand Equity (CBBE) In this topic, students will learn about CBBE and how it can influence a consumer’s response to marketing. They’ll gain an understanding of brand equity from the perspective of the customer.
  
  
• Topic 3: Brand Resonance This topic focuses on establishing a strong brand through identifying key building blocks that contribute to brand resonance.
  
  
• Topic 4: Brand Elements Here, students will learn about brand elements such as the brand’s name and logo, and how they can help distinguish the brand from others and build brand equity.
  
  
• Topic 5: Brand Value Chain The brand value chain is introduced as a tool for assessing the various sources of brand equity, and how an organization’s marketing activities can influence the overall value of the brand.
  
  
• Topic 6: Designing Brand-Building Marketing Programs In this topic, students will learn about the challenges of designing marketing programs that build brand equity and the various forms of marketing communications.
  
  
• Topic 7: Designing and Implementing Brand Architecture Strategies Students will gain an understanding of how brands implement their brand architecture strategies, including how they decide which products and services to introduce and choosing the right brand elements for new and existing products.
  
  
• Topic 8: Brand Extensions This topic covers why some brands choose to introduce brand extensions, including the benefits and pitfalls of doing so.
  
  
• Topic 9: Managing Brands Over Time The importance of keeping the brand relevant and up to date in an increasingly volatile and unpredictable environment is covered in this topic.
  
  
• Topic 10: Managing Brands Over Geographic Boundaries and Market Segments This topic explores the challenges of becoming a global brand, including understanding different cultures and catering to the tastes and preferences of different market segments.

Pros & Cons

Key Highlights & Learning Objectives

• Learn to lay down a foundation to identify and establish the values of customer-based brand equity.
  
  
• Develop strategies to retain brand resonance.
  
  
• Engage in understanding your customer’s mindset to improve your work.
  
  
• Learn to integrate marketing communications and brand associations, helping you in building brand equity.
  
  
• Practically designed course with assignments and exams and get a shareable certificate after the competition.

Who is it for?

Even in today’s competitive marketplace, many new brands struggle to compete with established industry giants. However, this advanced-level strategic online marketing course has proven to be a valuable resource. By enrolling in this course, learners will gain expertise in creating strong customer brand equity that can help new brands thrive in the marketplace.

Create a Brand Strategy [LinkedIn Learning]

By enrolling in this course, you are getting a well-diverse brand strategy course with each of its topics uniquely designed to showcase to you the real-world potential of a proper brand strategy. Add complex knowledge of understanding and evaluating brand value that will help you to increase and innovate your offerings and create content that is liked by your customers.

Course Instructor

Lindsay Pedersen is the perfect person to instruct this course as she also brings her experience to the table as a Brand Strategist. She has impeccable knowledge of the various strategies that work well and gives good results to your company.

Pros & Cons

Key Highlights & Learning Objectives

• Learn to create a ‘customer benefit ladder’ – Identifying the main benefit of a product and this benefit is offered to customers resulting in a positive return for the company.
  
  
• Educate yourself on 4ps and use them in your brand strategy.
  
  
• Enhance your understanding with a project file.
  
  
• A project file to enhance your learning and a certificate after completion of the course is also provided.

Who is it for?

Building a brand can be a daunting task, but with the help of this online brand strategy course, you can establish a strong foundation and create a brand that truly resonates. By learning the fundamentals of creating a brand with promise, character, and an effective strategy, you’ll be able to set your brand up for success and achieve your desired outcomes.

Marketing Strategy with Advertising week and Raja Rajamannar by Awlearn [FutureLearn]

This ExpertTrack Futurelearn course about strategic marketing will help you to learn about strategies and plans that are followed by famous global brands like Tesla and Volkswagen. It will present you with a chance to be an expert in your career and prove your company’s excellence in the uncertain marketing industry.

Course Instructor

Raja Rajamannar, The Chief Marketing manager of Mastercard and President of the World Federation of Advertisers, is the instructor for this course where you will learn to create your own marketing strategy plan alongside ‘AWlearn’, also known as Advertising Week.

Pros & Cons

Key Highlights & Learning Objectives

• Learn Marketing Strategy based on Raja Rajamannar Quantum Marketing book.
  
  
• Understand various potential customers through customer profiling, audience segmentation, and by defining customer personas.
  
  
• It helps you to improve the efficiency & effectiveness of your brand campaigns.
  
  
• Leverage your content marketing to perform exponentially in SEO and increase sales.
  
  
• Get a branded futurelearn graded certificate along with lifetime access on the course.

Who is it for?

Designed for beginners, this brand identity tutorial course is an ideal resource for those looking to establish a strong and effective brand identity. With this course, learners who may have previously been hesitant to make marketing decisions will gain the confidence and ability to take strategic marketing decisions with ease. Ultimately, this course aims to empower learners with the knowledge and skills necessary to make informed decisions and build a strong brand identity.

Marketing Strategy Certification Program [eCornell]

This is the best marketing strategies online course and can provide you with skills and knowledge that can be compared to that of an MBA student. The strategic marketing training offered here is very vast in nature and includes six courses consisting of an abundance of detailed knowledge about Market Research and Analysis, creating value for your brand, distribution strategy, and many more.

Course Instructor

The author of the course, Doug Stayman, is an associate professor at Cornell SC Johnson College of Business known for teaching Marketing and Management Communication and has expertise in Advertising.

Pros & Cons

Key Highlights & Learning Objectives

• Learn to use systematic and precise processes to expound a market strategy.
  
  
• Learn to conduct proper marketing research by applying the six stages of research in the process, and get to know about the strategic pricing mistakes.
  
  
• Examine how much your communication strategy conveys about the value of your brand.
  
  
• Get to know how to develop marketing programs for brand new products & services.
  
  
• Finally, in the end, explore what opportunities wait for your business if you expand outside of your country’s borders and into international markets.

Who is it for?

This course is designed for marketing managers, project managers, and anyone involved in creating marketing plans, offering a comprehensive package of marketing strategy courses. It provides learners with advanced industry-specific skills that are immediately applicable to their jobs, making them job-ready upon completion of the program.

Marketing Strategy Courses [Udemy]

Udemy marketing strategy courses are well diverse in nature and are known to provide learners with a wide variety of options ranging from beginner favorites to the most popular courses in marketing as well as the digital marketing strategies section. The platform offers courses like Online Marketing: SEO & Social Media Marketing Strategy, Business Fundamentals: Marketing Strategy, etc.

Course Instructor

Udemy best instructors have created the courses, some of the reputed names include Alex Genadinik, Evan Kimbrell, Pouya Eti, and Mac Piechota.

Pros & Cons

Key Highlights & Learning Objectives

• Learn various courses present from marketing strategy to strategic marketing.
  
  
• Learn to stay ahead of your competition with proper and effective SEO implementation.
  
  
• Explore various strategies used by marketers to persuade customers.
  
  
• Get tons of articles + downloadable resources that you can use to check your understanding at any point in time.
  
  
• Get full lifetime access and downloadable & shareable certificate.

Who is it for?

Udemy will take you into many courses and various forms of marketing (Traditional, Digital, Inbound, Outbound), where you can explore each topic at your pace and study what is essential to you. This platform includes topics of various levels of difficulty and covers nearly everything that you are looking for.

Brand Strategy Classes [Skillshare]

Skillshare brand strategy classes provide you to learn courses relating to digital brand strategy, brand identity, tips to manage your business and take it on the path to success. Courses like ‘Brand Yourself – A quick guide on brand positioning,’ ‘Grow Your Creative Business’ and ‘Design a Brand Identity’ give you insights into the working of a business and how to overcome shortcomings to excel in your field.

Course Instructor

Even though courses are small in duration, it tackles real problems. The authors like Courtney Eliseo, Chris Fredricks, Haylee Jordon, and Kristina Turner have given their inputs on what makes a successful brand identity.

Pros & Cons

Key Highlights & Learning Objectives

• Learn to build trust and faith among your customer group by building strong brand recognition.
  
  
• Learn to incorporate a belief in a brand.
  
  
• Get many short but effective courses that will help you to create your own brand.
  
  
• Get a toolkit for creative business success.

Who is it for?

Skillshare’s marketing courses are designed to be beginner-friendly and easy to follow, making them an ideal starting point for individuals looking to launch a career in brand management. Even those with no prior experience can benefit from Skillshare’s courses, which provide a solid foundation and understanding of the initial stages of brand strategies. With clear and concise instruction, learners can easily navigate the courses and gain valuable knowledge and skills to kickstart their careers.

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FAQ Brand Strategy Course