Whether launching your brand or looking for a job change, Brand management is an accessible field to pursue in the next decade. All types of businesses need branding as it helps to create identity for a brand and its products. Brand Management is the way of marketing where managers have to focus on the overall management of a brand, from product development to marketing and advertising. If you are also eager to become a pro in branding, you must take the Best Brand Management Courses.
Why is brand management essential to learn?
Brand management creates a robust and positive brand reputation that enhances sales and market share. The responsibility of brand management is in the hands of brand managers, who are experts in managing any marketing related to the brand and make important decisions that result in better outcomes. They are also involved in various areas, such as research, content marketing, social media marketing, and design.
Therefore, brand management is the required skill for marketing managers who are promoting a brand. Companies are seeking more brand managers to grow and reach their target audiences. According to the US Bureau of Labor Statistics, there is expected to be 6 % growth in advertising, promotions, and marketing manager jobs between 2024 and 2032. According to Indeed, the average annual pay for a Brand Manager in the United States is $83881.Is brand management the right call for your career? If the answer is yes, why wait to achieve your next career goal ? Find the best brand management course to build your skills and gain relevant experience.
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Best Brand Management Courses, Certification, Tutorials, Training, Classes Online
Brand Management: Build Successful Long Lasting Brands [Udemy]
The Brand Management Course is the best way to understand the fundamentals of brand management. It allows you to learn how to manage brands effectively after identifying the nature of the brand. The Online Brand Management Course will introduce you to the framework and how to use it to determine the quality of a brand. You will understand why supporting the brand and consistently putting more emotion into it is essential.
Course Instructor
The Oxford Learning Lab, an online marketing course provider, created the Udemy Brand Management Course. Each course was designed under the supervision of Oxford College of Marketing in collaboration with leading experts. All experts are working on extensive programs from Wharton, Madrid, Aston, and more.
Pros & Cons
Pros
- Very insightful and helpful
- Well-explained
- Relevant information
Cons
- Lack of new concepts
- Outdated videos
Key Highlights & Learning Objectives
- The Udemy Brand Management Training includes eight sections and 39 video lectures that guide you through creating, growing, and managing brands.
- Learn the principles of brand management that help in nurturing and defining brands.
- Study the characteristics of successful brands and how they give memorable experiences.
- Understand the model of strategic brand management and how to use it to transform brand vision into reality.
- Learn about brand auditing that can help with corporations, distributors, consumers, competitors, and marketing environments.
- Get full lifetime access to video lectures to enhance your skills and a certificate of completion to showcase what you’ve learned till now.
Who is it for?
The Brand Management Course is perfect for marketing managers, brand managers, marketing students, business owners, and entrepreneurs. It is not for beginners but those with essential marketing and business knowledge. Once you finish this course on brand management, you can also build, grow, and manage a brand successfully. Your expertise in managing brands helps you achieve what other companies such as Apple, Armani, and Facebook have achieved.
Rating: 4.6/5
Students Enrolled: 24,646
Duration: 6 hours
Strategic Brand Management from Curtinx [edX]
The brand management certificate covers all the fundamental concepts of advertising and marketing to branding. You will learn to create actionable strategies for building, growing, and managing a brand. In this online course on brand management, you will be able to measure brand equity, use brand knowledge, and create marketing programs to support brand development. It builds confidence in applying skills to manage any brand in the long run.
Course Instructor
Ian Phau, a marketing professor from Curtin University, has created this edX Brand Management Training Course. The course is generally part of the CurtinX Micromasters Credential in Marketing in a Digital World. Asia Pacific Journal of Marketing and Logistics has named him Editor-in-Chief. He has won numerous awards, including Best Paper and Best Reviewer; he has worked for the biggest brands such as Armani, Hugo Boss, Prada, and Shiseido across Europe and Asia Pacific.
Pros & Cons
Pros
- Well-prepared and explained
- Amazing content
- Professional and knowledgeable instructor
Cons
- Required to study other courses before enrolling
Key Highlights & Learning Objectives
- Learn the best way to establish values and positioning for a brand.
- Discover the steps involved in planning and implementing a brand marketing campaign.
- Learn the simple method for evaluating a brand equity management system.
- Understand ways to create strategies that retain the resonance of your existing brand.
- Gain the basic knowledge of the brand value chain and how to use it for assessing sources of brand equity.
- Find out the challenges and steps needed to become a global brand, such as understanding different cultures, tastes and preferences of the different market segments.
Who is it for?
This brand management certificate course is ideal for those in marketing, communications, social media, advertisement, and public relations. Before you dive into this tutorial, you need to take other courses included in the program, such as Digital Branding and Reputation Management. Upon completion, you will gain the critical skills necessary to be successful in this exciting field.
Rating: 4.3/5
Students Enrolled: 74,566
Duration: 12 weeks, 8–10 hours per week
FAQ
Can a fresher become a brand manager?
Yes, a fresher can become a brand manager. However, they must work on the skills required to become a professional brand manager. You can specialize in this field through the best online brand management courses mentioned above.
Are brand managers in demand?
Yes, it is a highly in-demand skill. As digitalization expands in every sector, businesses increasingly rely on branding and marketing methods. Then, there will be a huge demand for brand managers to grow their business and reach the target audience.
Does a brand manager need an MBA?
Brand managers don’t need to have an MBA degree to become one. Many companies expect brand managers to have a marketing, communications, or business degree. You can also take online brand management classes from popular platforms to hone your expertise in brand management and advanced knowledge for the role.
How do I start a career as a brand manager?
Some can start their journey as a brand manager after getting 3 -5 years of experience in a marketing role. It will be good to start working as a social media manager, digital marketer, or research analyst to understand how to become a brand manager. Ultimately, it will strengthen your understanding of customer satisfaction and successful messaging.
What is luxury brand management?
If you are into luxury products, why don’t you go for luxury brand management? The field deals with designing, promoting, and selling high-quality products. Here, you must target an audience with very high standards and who spend primarily on jewelry, cars, haute couture, and watches. Also, you can work for 5-star hotels or first-class packages to sell their services.
After reading this article, you may have already decided whether to follow these courses on brand management or check the other article. But if you have decided to stay and find a suitable brand management class, congratulations, you are one step closer to your goal. Each course has its own set of benefits, pros, and cons. Once you complete the brand management course, you will be okay with choosing what is best for you.
