Amazon Sponsored Ads Foundations Certification Answers (2022)

  • Post last modified:30 November 2022
  • Reading time:8 mins read

Table of Contents

  • To increase brand awareness
  • To drive customer loyalty
  • To reengage previous customers
  • To reach customers with high purchase intent

If ASINs are not driving sales in a campaign, what would an advertiser see in the advertising product report?

  • high ACOS
  • neither of these
  • low ACOS

Miguel is a seller who wants to drive sales for a line of weedwackers with a headline that reads, “Good gifts for mom.” Which sponsored ad could they use?

  • Sponsored Brands
  • Sponsored Products

Garmend used their advertised product report and found several ASINs with much higher ACOS than the rest of their products. What can they do to help lower the overall ACOS for the campaign?

  • increase visibility by adding more keywords
  • remove the underperforming ASINs from their campaign
  • increase bids on high-performing keywords
  • increase visibility by adding ASINs to the campaign

If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

  • ASINs that have low sales
  • ASINs with 5 star reviews
  • Best-selling ASINs
  • ASINs with 2 star reviews

True or false? If an advertiser’s goal is sales efficiency, they should decrease bids on keywords with high ACOS.

  • True
  • False

Where will a customer be directed after clicking on a product featured in a Sponsored Brands ad?

  • The brand’s webpage
  • The product detail page for that product
  • The brand’s campaign landing page
  • The brand’s Store

Which of the following automatic targeting options would show your ad to shoppers who view the detail pages of products similar to yours?

  • loose match
  • compliments
  • close match
  • substitutes

Amazon may adjust a bid in real time up to 100% when an ad may be more likely to convert to a sale, and lower a bid when less likely to convert to a sale. What is this describing?

  • fixed bids
  • automated bidding
  • dynamic bids – up and down
  • dynamic bids- down only

True or false? Cancelled orders are not included in sales attribution metrics.

  • True
  • False

Which best defines a parent ASIN?

  • An ASIN under which all of a seller/vendor’s ASINs are grouped.
  • An ASIN under which multiple variations of the product are grouped.
  • An ASIN under which all products within a category are grouped.
  • The first ASIN created in a category

BlueBird Clothing, an Amazon seller, is running an ad that only targets the keyword “denim jacket.” A customer searches for “denum jacket.” Based on this, which of the following is a true statement?

  • The ad may serve regardless of the misspelling.
  • The ad will not serve due to a negative match.
  • The ad will definitely serve.
  • The ad will not serve due to the misspelling.

If Kitchen Smart wants to create a Sponsored Products campaign for their toasters by targeting similar ASINs from other brands, which targeting method should they use?

  • None of these
  • Geotargeting
  • Keyword targeting
  • Product targeting

Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?

  • Sponsored Brands
  • Sponsored Products

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