Advertising and Sales Promotion Notes, PDF I MBA 2021

  • Post last modified:9 April 2021
  • Reading time:5 mins read

Download Advertising and Sales Promotion Notes, PDF, Books, Syllabus for MBA 2021. We provide complete advertising and sales promotion pdf. Advertising and Sales Promotion study material includes advertising and sales promotion notes, book, courses, case study, syllabus, question paper, MCQ, questions and answers and available in advertising and sales promotion pdf form.

Advertising and Sales Promotion subject is included in MBA so students are able to download advertising and sales promotion notes for MBA 3rd year and advertising and sales promotion notes for MBA 5th semester.

Advertising and Sales Promotion Notes can be downloaded in advertising and sales promotion pdf from the below article.


Advertising and Sales Promotion Syllabus

A detailed advertising and sales promotion syllabus as prescribed by various Universities and colleges in India are as under. You can download the syllabus in advertising and sales promotion pdf form.

  • Unit 1: Advertising: Meaning, Role of advertising, types of advertisement, industrial, institutional, retail, trade and professional, marketing mix, Advertising department, and advertisement manager.

  • Unit 2: Organizing for Advertising: Objectives and functions – Role and functions of advertisement agencies. Advertising agency and services, client-agency relationship. Visual layout, artwork, production traffic copy, effective use of words, devices to get greater readership interrelation.

  • Unit 3: Advertisement Budgets and Effectiveness: Types, optimal expenditure, decision models, sales response and decay, competitive share, Pre-testing, post-testing, experimental designs.

  • Unit 4: Sales Promotion: Importance and scope; Need and objectives of sales promotion; Consumer promotion; channel promotion; Timing of sales promotion; Measurement of impact of sales promotion; sales promotion budgeting.

  • Unit 5: Publicity and Public Relations: Scope and importance. Methods of publicity, Power of Publicity, advantages and disadvantages of Publicity, Process of Public Relations-Marketing public relations functions; Public relations officer- role and functions.

Advertising and Sales Promotion PDF

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Advertising and Sales Promotion Notes Download
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Advertising and Sales Promotion Questions and Answers Download

Advertising and Sales Promotion Notes

According to American Marketing Association advertising is any paid form of non-personal presentation of ideas, goods or services through an identification sponsor.


Advertising and Sales Promotion Questions and Answers

If you have already studied the advertising and sales promotion and notes, then it’s time to move ahead and go through previous year advertising and sales promotion question and answers.

  1. Discuss different components of message structures.
  2. Outline a generic advertisement layout.
  3. Discuss types of media scheduling.
  4. What is media testing? Discuss ethical issues in advertising.
  5. Discuss various methods of setting an advertising budget.
  6. Discuss various methodologies for testing advertising effectiveness. Which is best for testing pre and post advertising effectiveness?
  7. A sales manager in his territory plays a very critical role in the employment of his sales force. Discuss the process the sales manager should follow in employing his salespeople in his territory.
  8. Training and compensation of the salespeople may act as motivational to the salespeople. Discuss.
  9. Discuss the ways of recruitment and selection of sales personnel? Which one is more suitable for the MNCs?
  10. How we can define the sales territories and quotas? Discuss the role of Sales Audits in sales management.

Advertising and Sales Promotion Question Paper

If you have already studied the advertising and sales promotion and notes, then it’s time to move ahead and go through previous year advertising and sales promotion question paper.

It will help you to understand the question paper pattern and type of advertising and sales promotion question and answer asked in MBA 3rd year advertising and sales promotion exam. You can download the syllabus in advertising and sales promotion pdf form.


Advertising and Sales Promotion Books

Below is the list of advertising and sales promotion books recommended by the top university in India.

  • Integrated Advertising, Promotion and Marketing Communications, Clow, Baack, Pearson.
  • Integrated Advertising, Promotion and Marketing Communications,Kruti shah, Alon D’Souza, TMH.
  • Advertising & Sales Promotion, SHHKazmi, Satish Batra, Excel.
  • Advertising Management with integrated Brand Promotion, O’Guinn, Allen, Semenik, Cengage.
  • Advertising Management, Jethwaney, Jain, Oxford.
  • Contemporary Advertising, Arens, TMH.
  • Advertising, Sales and Promotion Management, S.A.Chunawalla, Himalaya.
  • Sengupta, Subroto: Brand Positioning, Strategies for Competitive Advantages, Tata McGraw Hill

In the above article, a student can download advertising and sales promotion notes for MBA 3rd year and advertising and sales promotion notes for MBA 6th semester. Advertising and Sales Promotion study material includes advertising and sales promotion notes, advertising and sales promotion books, advertising and sales promotion syllabus, advertising and sales promotion question paper, advertising and sales promotion case study, advertising and sales promotion questions and answers, advertising and sales promotion courses in advertising and sales promotion pdf form.

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