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Download Brand Management Notes PDF 2020 for MBA. We provide complete MBA brand management notes. MBA brand management study material includes brand management notes, brand management books, courses, case study, MCQ, syllabus, question paper, questions and answers and available in brand management pdf form.
Table of Contents
The MBA Brand Management Notes can be downloaded in PDF from the below article.
Brand Management Notes
MBA Brand Management Syllabus
MBA Brand Management Syllabus is mentioned below:
Unit – I
Introduction to brands and Brand Management: Brands: Key Definitions and Concepts, challenges and opportunities.
Unit – II
Identifying and Establishing Brand Positioning: Customer Based Brand Equity: Brand Knowledge, Sources of Brand Equity, The Four Steps of Brand Building; Brand Positioning: Identifying and implementing brand positioning, Points of Parity, Points of Difference, Brand Audits.
Unit – III
Planning and implementing Brand Marketing Programs: Choosing brand elements to build brand equity, Designing Marketing Programs to build Brand Equity; Leveraging Secondary Brand Associations to Build Brand Equity.
Unit – IV
Measuring & Interpreting Brand performance: Brand Equity Management System, Brand Equity Measurement Systems; Tracking Customer-Based Brand Equity.
Unit – V
Growing and Sustaining Brand Equity: Designing and Implementing Brand Strategies: The Young and Rubicam (Y&R) Power Grid, Brand Architecture, Brand Stature/ Brand Strength, Managing Brand Portfolios, Brand Hierarchy Decisions; Brand Extensions; Managing Brands Over Time: Life Stages of a Brand, Brand Extensions, Brand Reinforcement Strategies; Managing Brands over Geography Global Branding, Global Brand Strategy.
MBA Brand Management Question Paper PDF
Some of the brand management questions and answers & question paper pdf are mentioned below:
Brand Management Books
Below is the list of brand management book recommended by the top university in India.
- Strategic Brand Management – Kevin Keller (K.K.), Pearson Education
- Advanced brand management by Paul Temporal, John Wiley & Sons (Asia)
- Brand Building Advertising, Concepts and Cases (Casebook II) – M.G. Parameshwaran, Kinjal Medh, Tata McGraw Hill Education Pvt. Ltd
- Strategic Brand Management, Creating & Sustaining Brand Equity Long term – Jean Noel Kapferer, 2nd Edition, Kogan Page
- Building Strong Brands – David A. Aaker, Free Press
Brand Management PDF Notes for Download
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Online MBA Brand Management Books – Amazon.in
Brand Management Courses
We have also prepared the Brand Management Courses tutorial which is specifically designed for MBA student, who wants to learn Brand Management for MBA.
In the above article, a student can download Brand Management Notes PDF 2020 for MBA. Brand management study material includes brand management notes, brand management books, brand management syllabus, brand management question paper, brand management questions and answers, brand management courses in brand management pdf form.
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